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The latest in real estate trends, marketing, and technology from the team at BoomTown.

Real estate leaders that see profitability, productivity, and performance gains when implementing new technical solutions for their agents, are the ones that have implemented proven and sustainable solutions at the optimal time within their brokerages. These brokerages have chosen: (1) technology that’s in the right place in the adoption lifecycle—neither too early nor too late,…



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“How was the conference?”  I’ve been asked this question approximately 134 times by my friends, family, and coworkers (who also happen to be friends and family) since I returned from Keller Williams Family Reunion 2015 (KWFR) last week. My response has evolved over the past week or so, but I’ve landed on: “Exhilarating, Educational, and…



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It’s been called the funniest meme of the Super Bowl XLIX, and delivered via twitter, it was even suggested by Sport Illustrated Staff Writer, Ben Reiter, to be “Possibly the first wholly perfect tweet in the history of @twitter. Congratulations.” The meme brought the smile back onto a lot of folk’s faces by delivering some…



Shift Happens. Developing Technology For The Future of Digital Marketing in Real Estate In late 2008 the American economy was shaken by the crash of one of its pillars, the housing market. The post bubble bursting landscape yielded radically different market conditions that demand more business efficacy and information transparency from the real estate industry.…




As the housing market continues to flourish, many brokers and agent team leaders are looking to expand their reach. We knew it was crucial for our clients to have additional functionalities to help them manage multiple teams and offices that serve different geographies. They want to scale quickly and successfully, and we want to help…



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More good news to share! Technology veteran, Chris McClellen, has joined the BoomTown family as Chief Technology Officer. Chris brings 20+ years of experience in both IT and Product Development (and he developed the 7th most downloaded free app in Apple AppStore history!), and will play a key role in driving the technology strategy, growing…



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We’re excited to share the news that our CEO Grier Allen was named to The Swanepoel Power 200 list for the second time, ranking #132, and #16 in Technology Executives category. With over “1,000 contenders and no pay-to-play, or favors for friends” in the decision process, this list seeks to highlight the real drivers and…