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The latest in real estate trends, marketing, and technology from the team at BoomTown.

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Modern real estate marketing encompasses many technical aspects, from search engine optimization, search engine marketing, and Internet lead generation to email marketing and customer relationship management platforms. Technology certainly increases the opportunity for you to engage with consumers, however it’s at the point of connection (typically over the phone) that often makes or breaks your opportunity. BoomTown and…



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Best Fit Tech? Your 3 Main Decision Making Factors There are 3 Main Decision Making Factors when it comes to choosing a real estate lead generation and management solution: Lead Quality, Training and Adaptability. Though varied, these factors can pinpoint whether your tech will help or hurt your business. We recently spoke with Kevin Kaplan, Vice President…