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The latest in real estate trends, marketing, and technology from the team at BoomTown.

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What does the concept of “brand” mean within real estate? We recently explored this issue with Marc Davison of 1000Watt, where he articulated two primary facets that real estate brokerages and agent teams should focus on when looking to build their brand. First, determine your core values. These core values underlie everything you do in…



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Low inventory, increasing buyer foot traffic, and more flexible financing options are coming together for a continuously heating up seller market.  Getting listings is now a top priority for most teams. The need for more listings has of course created a need for more leads!   Graphic from @SteveHarney and his fantastic blog with http://www.KeepingCurrentMatters.com…



“90% of people respond to texts in under 5 minutes” -Tom Ferry.  For those of you who don’t see the opportunity already, that statistic is HUGE!  If you’re still skeptical, or feel like a phone call is still the only communication method, this is definitely food for thought. Think about your parents or your grandparents.…