Blog Posts by Rivers Pearce

BoomTown is Now a Google AdWords Premier SMB Partner

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Google AdWords Premier SMB Partner

As the initial real estate technology company to be named a member of the Google AdWords Premier SMB Partner Program (PSP), BoomTown joins a group of hand-picked strategic partners who pass Google’s most stringent eligibility and training requirements, and show years of expertise in managing high-performing client campaigns. For real estate agents, this means that Google…

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Fast Food vs Mom’s Home cooking (or SEO vs Inbound Marketing) – Part 2

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Last month, I published the first part of an article entitled: Fast Food vs Mom's Home cooking (or SEO vs Inbound Marketing). In part one, I detailed how traditional or “old school” SEO is like fast food, in that it provides quick results without long-term value, replicable methods that are easily identifiable and little nourishment (i.e., SEO ends once traffic gets to your website, ergo no regard for ROI). In today's post, I am going to explore how Inbound Marketing is like Mom's Home Cooking, so put your napkin in your lap, sit up straight and let's eat!

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Fast Food vs Mom’s Home Cooking (or SEO vs Inbound Marketing)

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Being a professional digital marketer, I am also in the business of client education. The digital space is an ever-evolving landscape that requires almost constant attention to stay ahead of the curve and to keep up with the latest best practices. As you can imagine, when you’re asking a client to either spend money, or let you manage their money for digital marketing, being clear about why you recommend a particular strategy is paramount. My team and I often find that simple analogies are the best way to explain the sometimes complicated digital marketing world to our clients.

In this two-part blog post, I’d like to use the “Fast Food vs Mom’s Home Cooking” analogy to describe the differences between old-school SEO tactics and Inbound Marketing. In order to set up the argument for Inbound, I’d like to first draw a parallel between old-school SEO (or what would be considered traditional SEO) and Fast Food. This will make Mom’s Home Cooking taste all that much better!

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