CHARLESTON, S.C. – September 4, 2014 – BoomTown, a leading real estate marketing and sales platform, announced that it raised $20.1 million in financing from Adams Street Partners and Susquehanna Growth Equity. “We are both humbled and excited about the opportunity this investment presents,” said Grier Allen, CEO & President of BoomTown. “Our software has…



CHARLESTON, S.C. – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, is thrilled to work with with Google CS First to help expose the fundamentals of software development to middle school students in the company’s own neighborhood at Burke Middle High School. With the current surge in Charleston’s software industry,…



National brokerage selects BoomTown platform to fuel their digital marketing strategy CHARLESTON, S.C. – May 13, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, and Carrington Real Estate Services, LLC (Carrington), a national full-service residential brokerage firm licensed in 22 states, today announced the launch of the Carrington…



BoomTown leverages data intelligence to empower agents to match the right buyers with the right listings, tightly integrating features with mobile CRM. CHARLESTON, S.C. – May 1, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, recently introduced several updates to its predictive marketing capabilities that match potential buyers…



Predictive mobile solution allows agents to connect with the right consumers and act on top opportunities wherever they are CHARLESTON, S.C. – April 24, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, released a mobile-optimized version of their intelligent CRM that proactively notifies real estate agents of significant…



Real Estate Industry Veteran To Lead BoomTown’s CRM Product Strategy CHARLESTON, S.C. – April 17, 2014 – BoomTown, a leading real estate lead generation and Customer Relationship Management (CRM) system, today announced that Eric Bryn will join their product team as a Senior Product Manager, leading and continuing the strategic development of BoomTown’s CRM. Previously,…



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February 18, 2014 BoomTown activates integration in Zillow’s ‘Tech Connect’ program BoomTown, one of 11 customer relationship management platforms in Zillow’s “Tech Connect” program, is now pulling in leads from Zillow. BoomTown and fellow CRM company Zurple were the first firms to join the “Zillow Tech Connect” program when it launched in November, and today…



Charleston, S.C. – Feb. 18, 2014 – BoomTown, a leading real estate lead generation and customer relationship management system (CRM), announces a new application programming interface (API) integration between their intelligent CRM platform and the Zillow® Premier Agent lead generation program. As part of Zillow’s recently launched Zillow Tech Connect, where technology companies can directly…



BoomTown activates integration in Zillow’s ‘Tech Connect’ program BoomTown, one of 11 customer relationship management platforms in Zillow’s “Tech Connect” program, is now pulling in leads from Zillow. BoomTown and fellow CRM company Zurple were the first firms to join the “Zillow Tech Connect” program when it launched in November, and today marks the beginning…



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December 12, 2013 Customer relationship management system provider BoomTown has introduced a new feature that integrates data from multiple listing service market updates, or “hot sheets,” with its CRM to produce cleaner and more useful versions, the company announced today. MLS hot sheets — daily MLS updates that include information on new listings, listings back…



CHARLESTON, S.C. (December 12, 2013) — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system has re-envisioned the MLS “hot sheet” with the release of the new BoomTown Hot Sheet, a visually-enhanced and data-rich version directly integrated with other components of the BoomTown CRM. Traditional MLS hot sheets often lack easy…



Customer relationship management system provider BoomTown has introduced a new feature that integrates data from multiple listing service market updates, or “hot sheets,” with its CRM to produce cleaner and more useful versions, the company announced today. MLS hot sheets — daily MLS updates that include information on new listings, listings back on the market,…



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December 2, 2013 BoomTown is set to receive special training and support from Google that it says will help it improve the marketing services that it offers agents. The customer relationship management (CRM) system and marketing services provider has achieved certified Google Partner status in search advertising, giving it exclusive access to private Google events,…



CHARLESTON, S.C. (December 2, 2013) — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, is pleased to announce they have achieved certified Google Partner status in search advertising. In order to achieve partner status, organizations must complete an intense testing and training process on the latest best practices in AdWords…



BoomTown is set to receive special training and support from Google that it says will help it improve the marketing services that it offers agents. The customer relationship management (CRM) system and marketing services provider has achieved certified Google Partner status in search advertising, giving it exclusive access to private Google events, Google beta programs,…



Charleston, S.C., November 13, 2013 —BoomTown today announced it ranked No. 52 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. BoomTown grew 5486.1 percent during this period. BoomTown’s chief executive officer, Grier Allen, attributes the company’s 5486.1% revenue growth…



Charleston, S.C. – Nov. 5, 2013 – BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, joins Zillow® Tech Connect, to directly integrate and connect with Zillow to help clients leverage greater data intelligence about their Zillow contacts in the BoomTown CRM. This functionality will be available for BoomTown users that…



CHARLESTON, SOUTH CAROLINA – September 25, 2013 — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, now automatically imports leads from third party sources directly into the BoomTown CRM. The technology, created by BoomTown’s own software developers, is engineered to integrate 3rd party leads seamlessly into BoomTown’s CRM platform. “Managing…



Charleston, SC – August 1, 2013 – BoomTown today was named to Outside Magazine’s sixth annual “Best Places to Work” list. BoomTown was ranked No.32 out of 100 selected companies. The full list of the top-ten-performing small, medium, and large companies will be published online on August 1 at OutsideOnline.com/bestplacestowork. Outside’s “Best Places to Work”…



BoomTown’s new, WordPress website for its clients, redesigned to optimize online visibility while providing the best IDX real estate search experience for consumers on the web. Clients will enjoy a fully integrated content management system, which includes blogging and page customization. A convenient power search bar on each page provides auto-suggestions for city, zip, school,…



CHARLESTON, S.C. – July 10, 2013 – BoomTown offers a new, WordPress website for its clients, redesigned to optimize online visibility while providing the best IDX real estate search experience for consumers on the web. Clients will enjoy a fully integrated content management system, which includes blogging and page customization. The initial results from the new…



CHARLESTON, SOUTH CAROLINA – March 5, 2013 – BoomTown, a leading real estate technology company, is thrilled to introduce a mobile version of Opportunity Wall, the latest addition to their state-of-the-art mobile Leads Management System. The recent release of the Opportunity Wall revolutionized an agent’s to-do list by highlighting real-time scenarios and generating a prioritized…



Seller-Focused Tools: Listings Manager and Best-Fit Leads Powerful seller-focused tools are in-demand as the shift towards a seller’s market continues. BoomTown’s new Listings Manager and Best-Fit Leads tool allow brokers and agents to focus on their seller clients and maximize their time by identifying targeted buyers to market their listings to. With the Listings Manager,…



CHARLESTON, SOUTH CAROLINA – February 7, 2013–BoomTown, a leading real estate technology company, is pleased to announce the release of two seller-focused tools, the Listings Manager and Best-Fit Leads. Powerful seller-focused tools are in-demand as the shift towards a seller’s market continues. BoomTown’s new Listings Manager dashboard and Best-Fit Leads tool allow brokers and agents…



As the market continues to shift to a seller’s market and listings are more difficult to find, seller lead generation and management tools are needed. BoomTown’s Seller Lead Suite is a package of powerful, new seller-focused tools, fully integrated with BoomTown’s website and CRM system. The new Seller Lead Suite consists of two major parts:…



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January 30, 2013 ‘Opportunity Wall’ tracks buyer interest, interactions with agents 
BY INMAN NEWS, WEDNESDAY, JANUARY 30, 2013. Inman News® In a world where “real estate porn” may attract hundreds, thousands or millions of visitors to websites, real estate professionals can find it difficult to distinguish the virtual lookie-loos from the active homebuyers. Charleston, S.C.-based…



What is the Opportunity Wall? The Opportunity Wall is BoomTown’s latest addition to their state-of-the-art Leads Management System. With showings, closings, and hundreds of leads at every point of the buying process, it can be difficult to determine where to focus  time and energy, but the Opportunity Wall takes out the guesswork. With one click…



CHARLESTON, SOUTH CAROLINA – January 15, 2013 — BoomTown, a leading real estate technology company, is excited to bring in the New Year with a brand new company website – boomtownroi.com. With a fresh new look, streamlined navigation, and incredible client success stories, the website better aligns BoomTown’s branding and image with their mission of ensuring real estate…



by Donna Parrish, March 22, 2012 The Net Promoter® Scoring system is a benchmark for measuring client satisfaction used by industry leaders like Zappos, Apple and Amazon to stay dialed in to the needs and concerns of their customers. BoomTown conducted our first Net Promoter® survey in the 4th quarter of 2011 and received a…



Drip Marketing Automation is one of the most popular features in many online marketing platforms. Companies recognize the benefit of using marketing automation because it helps companies work smarter and more efficiently. BoomTown is about to revolutionize Drip Marketing Automation as we know it. How? By making it smarter! Traditional Drip Marketing Traditional drip is…



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December 7, 2011 Tool offers more personalization, measures campaign performance 
BY INMAN NEWS, WEDNESDAY, DECEMBER 7, 2011. Inman News® Real estate marketing software company BoomTown has rolled out an automated drip marketing tool it says makes emails “more personalized, accurate and easily improved based on campaign performance.” BoomTown’s Smart-Drip has been incorporated into the BoomTown marketing platform’s CRM…



CHARLESTON, SOUTH CAROLINA – November 2, 2011 — BoomTown, LLC, a leading real estate marketing platform, adds a revolutionary tool to their clients’ marketing arsenal, Smart-Drip. BoomTown’s marketing platform is a robust online marketing system that utilizes the latest technology and strategies to generate more qualified leads for real estate professionals. The platform includes a…



One day in May, Jeffrey Montgomery emailed fellow Charleston software CEO Grier Allen and, “just for fun,” made a bet. S.C. Companies On Inc. 500 Allen’s company, Boomtown, was included in the annual Inc. 500 list of the nation’s fastest-growing private companies in 2011 and seemed poised for a repeat listing in 2012. Montgomery’s firm,…



Growth spurt What a difference a few years make. Just ask Grier Allen, CEO of BoomTown, who in 2006 launched his real estate software company out of the old Faber House on East Bay Street. ‘There were rats running around,’ the Summerville native and Clemson graduate recalled last week. Since then, BoomTown has relocated its…