Press Releases

BoomTown Streamlines Lead Management With 3rd Party Lead Integration

CHARLESTON, SOUTH CAROLINA – September 25, 2013 — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, now automatically imports leads from third party sources directly into the BoomTown CRM.

The technology, created by BoomTown’s own software developers, is engineered to integrate 3rd party leads seamlessly into BoomTown’s CRM platform. “Managing leads from different sources has often been a complex, multi-step task for Real Estate agents,” said Don Sedota, Director of Product Management for BoomTown. “Our 3rd Party Lead Integration feature eliminates that inconvenience, allowing users to leverage multiple lead sources while taking full advantage of the intelligent BoomTown CRM capabilities.”

The new 3rd Party Lead Integration tool allows real estate professionals to cultivate and manage all their leads through BoomTown’s intelligent CRM. With a simple, one-time email-forwarding setup, leads are automatically imported into the BoomTown CRM from top online sources. Zillow, Trulia, and Realtor.com are just three of the popular lead sources BoomTown supports.

“The BoomTown CRM is now the central hub for all leads,” said Grier Allen, BoomTown’s CEO & President. “With this tool, we automatically put leads from top sources at users’ fingertips, so they can avoid the hassle of managing multiple systems and take advantage of the sophisticated marketing automation and CRM functionality that BoomTown has to offer.”

About BoomTown
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown’s software solution is being used by more than 700 of the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/.