Press Releases

New WordPress Websites Overview & Screenshots

BoomTown New WordPress Website Header

BoomTown’s new, WordPress website for its clients, redesigned to optimize online visibility while providing the best IDX real estate search experience for consumers on the web. Clients will enjoy a fully integrated content management system, which includes blogging and page customization.

A convenient power search bar on each page provides auto-suggestions for city, zip, school, addresses, MLS number and even features. New styling makes the most of each photo with large, beautiful images available in Gallery View, Photo View and Map View. Desktop and tablet versions deliver content your prospects want conveniently in the context that they’re viewing it. The highly interactive sites also allow visitors to run polygonal searches, mark favorites, setup custom email alerts, save searches, and more.

BoomTown WordPress Website Screenshot

The backend of the site provides agents with a powerful content management system with blogging and content page creation, which helps with maximizing search engine exposure through unique content and leads to more organic traffic.

BoomTown Inbound Marketing Results

The initial results from the new WordPress websites have been outstanding. Leads are more engaged than on the previous version, with average time on the new sites up 36% – almost 10 minutes per visit – and the number of pageviews has doubled per visit. Return visits have increased by 25%, and more leads are earned and higher quality leads are generated as the conversion rates continue to increase (AdWords conversion rate is up 42% and Google organic conversion rate is up 29%).

End User Testimonials:

“LOVE the larger photos and details on the search page. Less clicking and opening to get to basics than the previous site. Great Job!!!”

“The map feature is the greatest thing since sliced bread. Location is everything and I enjoy being able to search by map view.”

”LOVE the three quick options for searching on the homepage: Gallery View, by Map, and Photo View. I really like automatically being able to scroll through listings that are listed by price and that each one has

Read the full press release here.