BoomTown Introduces Advanced Seller-focused Tools to Manage Listings and Match Leads
CHARLESTON, SOUTH CAROLINA – February 7, 2013–BoomTown, a leading real estate technology company, is pleased to announce the release of two seller-focused tools, the Listings Manager and Best-Fit Leads. Powerful seller-focused tools are in-demand as the shift towards a seller’s market continues. BoomTown’s new Listings Manager dashboard and Best-Fit Leads tool allow brokers and agents to focus on their seller clients and maximize their time by identifying targeted buyers to market their listings to.
"In many areas across the country, listing inventories are lower and agents need cutting edge technology that helps them separate themselves from the competition,” says Grier Allen, CEO & President of BoomTown. “Agents need to have seller-focused tools at their disposal to address this shift, and our new Listings Manager and Best-Fit Leads features allow them to provide incredible value to their seller clients by showing quantitative data on a listing’s performance, and the ability to find the most qualified and ready buyers for a given property with the click of a button.”
The Listings Manager tool tracks consumer interest in an agent’s listings and showcases this information in one easy-to-view and sort dashboard. With the Listings Manager, an agent can now quickly see exactly which leads have viewed a particular listing, marked it as a favorite, or requested more information about the property. These are the details that Seller clients need and want to see.
BoomTown’s other new offering, the Best-Fit Leads tool, allows agents to match leads in their database to specific properties (or property profiles) based on their search behavior. This tool is critical at any listing presentation and while marketing a seller’s home. An agent can type in the criteria of the seller’s home and produce a list of leads actively searching for homes with similar characteristics. The agent even has the capability to select those leads and instantly email them a notification. The Best-Fit Leads tool is also effective in keeping you on top of the market and your sellers informed. For example, an agent often receives a daily “hot sheet” with new listings and property updates. Using the Best-Fit Leads tool, an agent can perform a search based on an MLS number or the property updates detailed in the sheet and generate a list of people searching for that particular attribute or property.
“By leveraging the immense amount of data we have about each lead, the Best-Fit Leads tool assigns a “fit” score that represents how good of a match a potential buyer is for a particular property. Agents can focus their efforts on the most promising prospects and really maximize their time, says Don Sedota, Director of Product Management at BoomTown. “ When used as part of a listing presentation almost half of our current clients reported that the Best-Fit Leads tool directly helped them acquire listings in the past month; some reportedly acquiring three or more listings.”
View more information and screenshots of how these new seller-focused tools work in the media kit.
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. Used by over 550 of the top-producing real estate brokerages and teams across the country, the system includes a customized WordPress real estate website integrated with local MLS data, personalized online advertising campaigns, a dedicated Client Success Manager, and a cutting edge leads management system with marketing automation. For more about BoomTown, visit us online at http://boomtownroi.com.