BoomTown Launches New API With Zillow Tech Connect -
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BoomTown Launches New API With Zillow Tech Connect

Charleston, S.C. – Feb. 18, 2014 – BoomTown, a leading real estate lead generation and customer relationship management system (CRM), announces a new application programming interface (API) integration between their intelligent CRM platform and the Zillow® Premier Agent lead generation program. As part of Zillow’s recently launched Zillow Tech Connect, where technology companies can directly integrate and connect with Zillow to help brokers and agents be more productive and successful, leads will flow directly from Zillow to BoomTown’s CRM system, allowing agents easy access to a more robust set of lead management tools.

“This is our first API connection with another lead generation source, and one of many steps we’re taking to further streamline the lead management efforts of our clients,” said Grier Allen, CEO & President of BoomTown. “Managing leads in multiple systems is one of the biggest pain points our clients face today, so we’re excited to be a launch partner of Zillow Tech Connect, especially since leading up to this launch we’d already seen over 10,000 Zillow leads imported into BoomTown by over 1,000 agents. We’re pleased to enable our clients to automatically import them into the CRM and seamlessly manage and monitor each contact’s experience.”

“Now that BoomTown is live in Zillow Tech Connect, brokers and agents have access to a different technology to help them better their marketing and customer engagement efforts,” said Greg Schwartz, Zillow chief revenue officer. “While we offer a service to help brokers with their CRM needs, we are proud to offer a diverse choice of partners that will best suit their needs. BoomTown’s CRM offering is an excellent addition to Zillow Tech Connect.”

About BoomTown
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown’s software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit

Zillow is a registered trademark of Zillow, Inc.
BoomTown Media Contact:
Lee Bressan
(843) 300-4604

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