BoomTown Updates MLS Data Hourly and Sends Instant e-Alerts to Agents’ Leads
CHARLESTON, S.C. – May 14, 2013 When a property is added or updated in the MLS, it is now reflected in the BoomTown system within the hour, so leads visiting an agent’s BoomTown website are able to access the most comprehensive and recent listing data available. BoomTown’s new Instant e-Alerts then notify leads of any listing updates that match their search criteria as soon as the data reaches the system. For an infographic demonstrating how this works, click here.
“Most IDX website providers update every 24 hours, some update every 12 hours, and even fewer update every 4-6 hours,” said Don Sedota, BoomTown’s Director of Product Management. “BoomTown, as an IDX provider to Brokers/Agents, is afforded access to RETS feeds to power their IDX websites where available. We turn the information around hourly in the system to provide our clients with better data, faster.” RETS feeds are available to BoomTown in over 96% of the MLS systems covered, allowing BoomTown to send Instant e-Alerts with the freshest and most relevant data.
Instant e-Alerts are a valuable tool to drive leads back to a website. Each time BoomTown sends an Instant e-Alert on an agent’s behalf, the lead receives pertinent, new information, allowing the BoomTown site to become a more trustworthy source of information than many publisher sites. “In addition to an enhanced data processing framework, BoomTown websites also have a hyper-local approach,” said Grier Allen, President & CEO of BoomTown. “Our clients have a direct connection to their particular region and are local area experts with specialized knowledge and more reliable information than what is offered on many of the larger, national sites.”
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized WordPress real estate website integrated with local MLS data, personalized online advertising campaigns, a dedicated Client Success Manager, and a cutting edge leads management system with marketing automation. BoomTown’s software solution is being used by 600+ of the top-producing real estate brokerages and teams across the country and was recognized on the 2012 Inc. 500 Fastest Growing Companies List, ranking 96th nationwide.