CEO Grier Allen On ‘Swanepoel Power 200’ List of Real Estate Industry Leaders -
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CEO Grier Allen On ‘Swanepoel Power 200’ List of Real Estate Industry Leaders

CHARLESTON, S.C. (January 9, 2014) — BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system is thrilled to announce that CEO Grier Allen ranked number 164 on the Swanepoel Power 200 List (SP200), and number 19 on the Top 20 Most Powerful People in Real Estate Technology. The lists identify those that influence, impact and lead the residential brokerage industry.

This is the first issue of the SP200, and it is touted as “the most comprehensive analysis ever published of the most powerful key decision makers, trailblazers, influencers, company chieftains, thought leaders, and innovators,” by Stefan Swanepoel and the SP200 group. Those on the list are ranked according to their power and influence, defined by the “ability to make things happen,” and the ranks are based on benchmarks and algorithms that take into account the individual’s personal influence, industry tenure, decision-making power, their company’s contributions to the industry, as well as growth potential and other key factors.

About the Swanepoel Power 200
The Swanepoel Power 200 (SP200) is the most comprehensive list of influential CEOs, Thought Leaders and Senior Executives ever assembled in the residential real estate brokerage business. Respected trends analyst and New York Times, Wall Street Journal and USA Today bestselling author of over 25 books, Stefan Swanepoel, brings new insight to the multifaceted real estate industry. For the first time, a meticulous analysis now ranks all leaders including franchise executives, real estate brokers, speakers, authors, educators, economists, technologists, media executives and social media networkers.

About BoomTown
Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown’s software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit

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