3 Easy Holiday Marketing Ideas for Real Estate Agents
Resource Library Blog

3 Easy Holiday Marketing Ideas for Real Estate Agents

Somehow it’s that time of year again! Before you know it you’ll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning… we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!

1. Host a “Holiday Party” Open House

If you have the right property for a great open house – this is a simple way to elevate the occasion.



Here are a few tips for executing the perfect party

  • Plan ahead and create festive, holiday-themed invitations
  • Encourage them to invite their spouse and bring the kids along
  • Add some decorative touches to make the house feel cozy and welcoming
  • Cater some seasonal hors d’oeuvres (or if you’re on a tight budget, simply bake some festive desserts)
  • Put together small swag bags with holiday treats, branded swag from your business, and contact information for setting up an appointment
  • Not big on open houses? No worries, there are still ways to use a holiday party to boost your marketing efforts. Consider throwing a client appreciation party at your office space or partner with a bar to do an invite-only happy hour.


    2. Give an Annual Gift (In Person!)


    There’s no better time than RIGHT NOW to start a tradition! Set aside some of your marketing budget for annual gift-giving and get creative. If you can figure out a way to do it in person, even better. You get more face-time with past and future clients, and they feel more connected to you.


    Who should you give a gift to? Start with past clients (especially, recently sold!), hot leads, vendors, community members.


    client appreciation housewarming gift recently closed real estate


    Here are a few ideas for business-generating gifts

  • Consider partnering with a local bakery and invite clients to come get a pie or box of cookies, on you! Schedule an afternoon to be there giving out the goodies, and let your clients know they can pick up their gift between 3-6pm. This is a great way to get more conversations going, touch base with old clients who may have fallen out of touch, and establish a yearly tradition that everyone will love!

  • Put together a special housewarming gift for every client that closed on a new home this past year. It could include gift cards to home improvement stores, a wine bottle with a custom housewarming label, etc. And don’t forget a handwritten note!

  • Create some unique holiday-related swag that is different every year. Socks, hats, mugs, candles, tree ornaments… get creative!
  • 3. Create a Neighborhood Guide to the Holiday Season


    They say content is king, right? Use the holidays as an excuse for boosting your organic traffic! Schedule some time in November to put together a neighborhood “Who, What, Where?” Guide to the Holidays. Example: “Your Ulitmate Guide to Nashville’s Holiday Season!” Sprinkle in some information about the city, the neighborhood, and why you love serving it.




    You might even consider sponsoring some of the events and giving your readers a promo code for a discount to events and celebrations around town. This could be a blog post or downloadable PDF, but also be sure to share your insights on all of your social channels! (Pro Tip: This is a great topic for Facebook or Instagram Live.)

    Last, but not least, remember the holidays are all about personal touches! Make sure you take some time to show your genuine gratitude towards your clients, colleagues, employees, vendors, and community members that are all a part of the business you’ve built.

    Start Working a Pipeline of Qualified Leads

    Don't miss the conversation.

    Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

    Give it a try. It only takes a click to unsubscribe.

    Similar Content

    How To - November Graphic


    3 Common Problems for Real Estate Agents
    (and how to solve them)

    Speed to Lead


    The Modern Agent’s Guide to Social Media Strategy

    Speed to Lead


    If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

    The Essential Guide to Building a Real Estate Business

    Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

    Download the Tip Sheet

    5 Powerful Business Tips from Steve Harney

    Download our Free Guide

    The 3 P’s for Winning Listings


    4 Steps to a Winning Listing Presentation

    It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

    Download the Tip Sheet

    4 Pillars to Creating & Maintaining a Successful Lead Management Program

    7 Tips to Getting Your Agents to Adopt New Technology

    They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

    Download the Tip Sheet

    Powerful Prospecting Lessons to Build Your Business

    Download the Tip Sheet

    How to be a Winner in the Real Estate World

    How to Structure Your Team for Lead Follow-Up

    Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

    Say Hello to Hiring: The Essential Guide to Growing a Team

    Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

    The Modern Real Estate Chief Marketing Officer

    In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


    6 Tips for Standing out Against Competitors [Free Tip Sheet]

    In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

    Register for the Series

    Fill out this form and register for all of our upcoming webinars at once!

    Ready to see a demo?

    See what BoomTown can do for your business.

    FREE: 1-3-5 Goal Setting Template

    Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

    Seller Lead eBook

    How Top Agents Survive (and Thrive) in a Turning Real Estate Market

    What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


    Want to handle objections like a champion?
    Download our scripts playbook!

    Seller Lead eBook


    Convert seller leads. Get the best strategies to conquer listings in your market.

    The Real Estate Teams Playbook

    We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.