5 Ways to Increase Your Drip Email Open Rate
Resource Library Lead Management

5 Ways to Increase Your Drip Email Open Rate

Lead nurturing is an important element in closing more deals from your leads. If you understand the value in lead nurturing and drip marketing, then you probably also know the power of email subject lines. Would you like to increase your open rate? Thought so!

These 5 ideas can really maximize your drip marketing efforts and help you turn more clicks into closings!

1. Monitor your Inbox

One of the best places to find inspiration and see first hand what works is to look at your own inbox. Check your personal and work emails. More than likely you’re marketed to nearly every day.

Pay attention when you’re checking your inbox to what emails you open and why. You can save a lot of time by learning from others. Many of the companies sending you marketing emails have already tested their own subject lines and you can learn from their research.

You’ll notice similarities in the emails you open. There are some time tested methods that are proven to increase email open rates. The trick is to train your mind to take notice of the emails you’re personally opening and why. I’ve found a few genius ideas by doing this!

2. Who’s it From?

It’s no secret that people open emails from trusted sources. Email spam, viruses etc. have subconsciously trained us to only open emails from those we trust.

As a sales professional, you know the importance of building relationships. Lead nurturing is a good opportunity to start the beginning stages of building these vital relationships. One way to do this is to identify yourself in your email subject lines and the From field. Don’t try to hide who you are!

3. Four U’s

Copyblogger does an excellent job going into detail on writing great headlines. One of the fundamentals they focus on is the “Four “U” Approach to headline writing.” You should definitely keep this in mind when writing subject lines for your drip emails.

Useful, Ultra-specific, Unique and Urgent. You want your subject line to quickly tell the reader that your email has value and provide a sense of urgency for opening. This alone can make a big difference in your response rate and help you stand out in a crowded inbox.

4. Short and Sweet

Keep your subject lines short and sweet. Take your ideas and find ways to deliver the same message shorter. Concise and to the point subject lines are powerful.

Want some inspiration? Look no further than Cosmopolitan! Crazy I know, but they’ve mastered headline writing. Learn some of the tricks they use to quickly grab attention. Many of their headlines can be used for anything, you just have to swap out a couple words.

5. Always be Testing

These are all great tips, but don’t try them and stop there. Constant testing will show improvement! BoomTown provides industry leading tools to help you test and fine tune your drip marketing emails.

Following these tips will undoubtedly increase your email open rates. The main takeaway from all this is to make it an ongoing task. Try these ideas, test and tweak, rinse and repeat. Being smart with your drip marketing will set you apart from the rookies and help you convert more leads!

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content


How To - November Graphic

FREE DOWNLOAD

3 Common Problems for Real Estate Agents
(and how to solve them)



Speed to Lead

FREE DOWNLOAD

The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

FREE DOWNLOAD

If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




Download the Tip Sheet

5 Powerful Business Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

Download our Free Guide

4 Steps to a Winning Listing Presentation




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




Download the Guide

How to Structure Your Team for Lead Follow-Up




Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team




Download the eBook

The Modern Real Estate Chief Marketing Officer




Download

Download the Tip Sheet

6 Tips for Standing out Against Competitors




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

FREE DOWNLOAD

How Top Agents Survive (and Thrive) in a Turning Real Estate Market



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



Download the eBook

The Real Estate Teams Playbook