7 Unique Real Estate Lead Generation Ideas | BoomTown
Resource Library Blog

7 Unique Real Estate Lead Generation Ideas

By now, it seems everything under the sun has already been done in terms of lead generation. What else can you really do that’s new or unique? Instead of racking your brain for wild and crazy new ideas, add a creative spin to existing methods. The key to the next level of lead generation is knowing what distinguishes you from your competition and using that to shape your unique lead generation. Diversify your lead sources by incorporating both online and offline methods. Spice up your lead generation with these seven ideas to get you started.

Online Lead Generation

1. Provide Valuable Content

This is probably not news to you, but we can’t stress the importance enough! Update your website or blog with valuable content not only to rank higher in organic search, but also to position yourself as the authority in your local market. For example, people looking to a buy a home in a new area may ask questions like: “How are the school districts in this area?” “What is traffic like? How long will my commute typically be from this area to downtown?”

Ask your clients what questions they had for before buying or selling their home. Then write blog posts answering these neighborhood-specific questions or guide sheets with tips on buying or selling in your particular area. Stay relevant to consumers in your market with specialized content that answers their questions and helps them make better decisions.

2. Create More Videos

Did you know that 73% of homeowners say they’re more likely to list with a real estate agent who offers to create a video for them, but only 4% of agents put their listings on YouTube (NAR)? According to MarketingSherpa, video attracts two to three times as many monthly visitors, and doubles the time time they spend on the site. Consumers are turning to video more and more, as evidenced by this infographic stat from HighQ:


So hit record! You can start off by posting simple video home tours on YouTube, or add a fun twist like this ad from Corcoran Group featuring Marcel the French Bulldog. You could even take your clients’ “frequently asked questions” and turn them into video content instead of blog content. For instance, create video tutorials on topics such as “5 Things to Know Before Buying a Home in Charleston, SC” or “4 Steps to Prep Your Home For a Showing to Get it Sold Fast!” Remember, you are the expert.

3. Up Your Social Media Game

If you aren’t already leveraging social media, you’re behind! Facebook Ads are not only a cost effective lead generation method, it allows you precisely target your audience. You can even create Custom Audiences to target existing leads in your database, or simply boost your post

However, as great a platform as Facebook is, Tom Ferry believes that the response rate will start to drop as more realtors enter the space. For this reason, he has begun experimenting with Instagram.

“Instagram is going to be super meaningful in real estate. But the game to convert on Instagram is radically different from Facebook and takes a lot more moves.”

Get a head start with Tom Ferry’s tips to improve your Real Estate Instagram game.

Offline Lead Generation

4. Get Involved In Your Community

Getting involved in your community is a great way to establish yourself as a local presence, while also giving back. Be a guest speaker at a local community college to discuss the process of buying a home, or the finances behind real estate. Sponsor an event at a local elementary school. Volunteer at charity events, or start a “Pay It Forward” campaign like Path & Post.


Getting coverage from the local press or media is another great way to get your name out there. Keep it simple by pitching ideas to local reporters and taking out radio ads, or add your own spin to it. Our client Kyle Whissel hosts a weekly radio show covering topics of interest to homeowners, such as advice on renovations to interviews with insurance specialists and lawyers.

5. Educate Through Mini Magazine or Newsletter

Steve Harney says the role of a real estate agent isn’t a salesperson–it’s an educator. Steve believes that real estate agents have the duty of “connecting the dots” for clients. Put together a mini community magazine with upcoming events, as well as pertinent real estate information and industry statistics. Or send out an email newsletter with the current interest rates, projections on mortgage rates, and maybe even a few of your hottest listings. Provide information that guides the public about buying or selling a home in your market, while distinguishing yourself as the authority in local real estate.

real estate lead generation

6. Send Just Listed/Sold Postcards

I know what you’re thinking. There’s nothing “unique” about this–this is a traditional marketing method that has been around before dinosaurs roamed the earth! Well, this tried-and-true method is still surprisingly effective even today. Not only does Tom Ferry still advocate for consistent direct mail marketing, our clients tell us it’s one of their most effective sources of offline lead generation. Don’t knock it ‘til you’ve tried it (again)!

7. Get Creative!

The possibilities are endless when it comes to unique real estate ideas. It really depends on you, the amount of time and effort you want to invest, and your ability to think outside the box. One of our creative clients throws “neighborhood parties” instead of open houses, and invested in a branded moving truck that he lets his clients use free of charge.

Whatever strategies you decide to employ, map out your plan and commit to it. Sometimes it takes 6 months or more to see ROI from an effort. Make sure you track your ROI so you know what methods are working, and what methods you may want to pull back from. And most importantly, make sure you know your unique value and sell it.


Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

Download the Tip Sheet

5 Powerful Business Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.