Let’s Get Social: Social Media is the New Word of Mouth
As real estate agents, team leaders, or brokers it is extremely important to network and grow your sphere of influence on a daily basis. Real Estate 101, right! Your personal network is your business network and vice versa. As you are building these relationships; whether they are your friends, neighbors, local restaurant owners or anyone else in whom you share a common interest, it is not only natural but necessary (these days) to have a social media strategy in place as a way to engage people “aka social influencers” regularly.
Establishing these relationships and building your social community (whether through Facebook, Twitter, Google+, YouTube or LinkedIn) will help you produce results. As you begin to share your local knowledge, you will soon become the go-to real estate expert in your neighborhood or city. Then anytime anyone mentions real estate – you are the go-to guy (or gal). Social media is the new word of mouth; therefore, it shouldn’t be a wasted opportunity.
