Blog Posts by Dotty Bell

Chances are, you’re already using social media. And you most likely arrived at this post through a social channel. The question now though is whether or not you are effectively using social media in your real estate business. From years of experimenting with the best social media strategies, we’ve created…

Hear It Direct is not your typical Realtor® conference. In case you've not heard, Hear It Direct, which was co-created by BoomTown client Sue Adler, offers an opportunity for Realtors to gather together to learn directly from buyers and sellers. Over the course of one day, Realtors learn what past…

Have you been a little busy lately? If you’re a Realtor and not too busy showing homes and scrambling for listings, you may have noticed that we’re seeing some pretty positive improvements in the market. Improvements that have allowed everyone in the industry to get excited about things to come and the potential of (dare I say it?) a sellers market on the not-so-far horizon. Inventory is down, buyers are more prevalent. What more could you ask for?

While it is an exciting and promising time for the real estate industry, I do want to take a moment to make sure that while you are busy building your brand on the ground with great customer service, be sure that you’re not neglecting your brand-building online.

No matter what your brand awareness online is currently, there are a few things that everyone can keep in mind as you begin to expand your reach and build your brand in 2013:

“If you can't sit down and write out 50 topics or ideas for your blog, then you probably shouldn't start.” – InmanNext

Each month here at BoomTown, our Success Manager team hosts “continuing education” webinars for our clients in a series aptly named BoomTown U. Our topics vary from team structure and recruiting, to appropriate lead follow up measures, scripts and templates, but our July session focused on content curation: what to say, how to say it, and where to put it. We broke it down into a few easy steps for our clients, and I'm about to do the same for you.

The latest sensation on the social media scene is Pinterest, a self-proclaimed “online pinboard” where you can “organize and share things you love.” But, if you ask me, it is so much more than that! If you are strictly looking at the numbers, in May 2011 Pinterest saw 50,000 unique visitors. Fast-forward to February 2012 and Pinterest is seeing 11,000,000 unique visitors, making it the fastest growing website EVER. Pinterest has more referral traffic than YouTube, Google+, and LinkedIn combined.