Dotty Bell, Author at BoomTown!

Blog Posts by Dotty Bell

Keep Your Brand Booming in 2013

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Have you been a little busy lately? If you’re a Realtor and not too busy showing homes and scrambling for listings, you may have noticed that we’re seeing some pretty positive improvements in the market. Improvements that have allowed everyone in the industry to get excited about things to come and the potential of (dare I say it?) a sellers market on the not-so-far horizon. Inventory is down, buyers are more prevalent. What more could you ask for?

While it is an exciting and promising time for the real estate industry, I do want to take a moment to make sure that while you are busy building your brand on the ground with great customer service, be sure that you’re not neglecting your brand-building online.

No matter what your brand awareness online is currently, there are a few things that everyone can keep in mind as you begin to expand your reach and build your brand in 2013:

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How to Curate Valuable Content and Build Your Brand in 5 Easy Steps

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“If you can't sit down and write out 50 topics or ideas for your blog, then you probably shouldn't start.”InmanNext

Each month here at BoomTown, our Success Manager team hosts “continuing education” webinars for our clients in a series aptly named BoomTown U. Our topics vary from team structure and recruiting, to appropriate lead follow up measures, scripts and templates, but our July session focused on content curation: what to say, how to say it, and where to put it. We broke it down into a few easy steps for our clients, and I'm about to do the same for you.

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Take Your Pinning Off The Wall

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The latest sensation on the social media scene is Pinterest, a self-proclaimed “online pinboard” where you can “organize and share things you love.” But, if you ask me, it is so much more than that! If you are strictly looking at the numbers, in May 2011 Pinterest saw 50,000 unique visitors. Fast-forward to February 2012 and Pinterest is seeing 11,000,000 unique visitors, making it the fastest growing website EVER. Pinterest has more referral traffic than YouTube, Google+, and LinkedIn combined.

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7 Ways to Get More Seller Leads (Beyond Just Direct Mail)

A strong seller lead strategy is crucial for a profitable real estate business. Use these tips to go beyond just direct mail campaigns and find new opportunities to score seller leads.

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

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5 Powerful Business Tips from Steve Harney

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The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

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4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

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Powerful Prospecting Lessons to Build Your Business

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How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

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FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


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Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.