Blog Posts by Erin Dailer

1. Relevancy is King! When it comes to Google, relevancy is king! And remember, what may seem relevant to you only counts if it is relevant to your audience as well. What are the benefits of writing relevant ad copy within the “Googlesphere”? They include, but aren’t limited to: Higher…

Shopping for real estate has taken a few turns over the last couple decades. Homebuyers aren’t as reliant on their agents to know which homes to see. Sellers have more data at their fingertips. And more of the face-to-face conversations have moved to the digital world – where people interact…