Julianne Kurpiewski, Author at BoomTown!

Blog Posts by Julianne Kurpiewski

10 Tips to Use When Writing Content for Your Site

Julianne Kurpiewski No Comments

Unless you've been living under a rock, everyone knows how important good content is for a solid approach to Inbound Marketing. It's easy to talk about good content but writing good content is a whole different story. You don't need to be the best writer to have successful content but you do need to be creative, original and provide value. <- Regurgitating an article without your unique opinion does not provide value to your readers and it doesn't do any favors for you as an authority on the topic.

On top of original content, laying a good foundation is key and sets up your content for success. Here are 10 quick tips (in no particular order) for writing your own content; these tips are easy and can make a big difference. 

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Basic YouTube Optimization Tips That Are Often Overlooked

Julianne Kurpiewski No Comments

I love YouTube videos for all things real estate, especially featured listing videos that show details or property features that can't easily be communicated through a description or photos. But I cringe when I see a good video with a terrible description or worse, one that lacks direction on where to get more information, how to contact an agent or even a simple URL to the property. Failure to include basic information is potentially a missed opportunity.

Below is some simple advice on basic optimization for your YouTube videos. 

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Rankings Aren’t What They Used to Be

Julianne Kurpiewski No Comments

Since the beginning, rankings and SEO have gone hand in hand. Back in the early 2000s, it made sense; you want to rank for “this keyword,” “that keyword,” etc… you write relevant content with relevant anchor text, get links and then use a variety of SEO ranking tools to track your position. Rankings were black and white back then but like just about everything related to the Internet, things have changed [for the good].

Two big events have taken place that have changed the landscape and how we use (and don't use) rankings:

1. Personalized Search  – If you and I search for the same exact query, chances are slim that our page one results will be the same. Read more on personalized search below.
2. The tools – Many companies with SEO tools have decided it's too risky to provide a ranking tool using unauthorized and scraped Google data. So even if we wanted the data, it's not as readily available as it used to be and it may be more outdated than we're comfortable with.

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How To - November Graphic

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3 Common Problems for Real Estate Agents
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Speed to Lead

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The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

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If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




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5 Powerful Business Tips from Steve Harney




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The 3 P’s for Winning Listings




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4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!




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4 Pillars to Creating & Maintaining a Successful Lead Management Program




7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.




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Powerful Prospecting Lessons to Build Your Business




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How to be a Winner in the Real Estate World




How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.




Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.




The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.




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6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.




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How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.



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The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.