Julie Edwards, Author at BoomTown!

Blog Posts by Julie Edwards

Keeping Your Culture Front and Center: Hire, Fire, Be Wire(d) by It

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In my last post I covered the importance of culture and how to define it for your business. In this post we'll discuss hiring for it, firing for it and making it a part of your everyday decisions at work.

Hire by It
Once you've identified your core values, you'll want to hire associates who share those values, so make culture a part of your interview process.  It's often said, “hire for passion first, skills second.” The same can be true for values. At BoomTown we look for values first, then ensure the candidate is a skills match. Here are some tips that have helped us build a wildly passionate and cohesive team at BoomTown:

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Utilizing Culture to Attract and Retain Top Real Estate Agents for Free!

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As more and more real estate teams are embracing online lead generation, your market share isn't the only thing that is getting competitive these days. The hiring market is too! You might already be recruiting through signing bonuses, coaching opportunities and innovative tools, but what do you do when the brokerage next door is doing the same thing? What if I told you there was something only your team could have and that it would lead to not only attracting top talent, but retaining it too? Oh, and it's free.

…Interested? I thought so

Well I'm talking about culture, people! Before you roll your eyes and say “yeah, yeah, we do team happy hours all the time and so does every other team in my town,” listen up! (Because I guarantee your competition thinks that's all there is to culture and this is where you gain an opportunity.)

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Maximize Your “On The Go” Time with New Mobile Apps

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Earlier this year, I wrote a post on the best mobile apps for real estate agents. Since new gadgets are a theme this time of year, I thought I’d share a few more. These apps are designed to help you maximize your time while you’re on the go, so the next time you find yourself in between appointments, put down the Angry Birds and pick up a few of these instead.


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BoomTown CEO, Grier Allen, weighs in on lead conversion at Inman’s Real Estate Connect

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This past week BoomTown’s CEO, Grier Allen, joined a panel of real estate technology experts at’Real Estate Connect‘in NYC. The session,’Conversion Optimization, focused on proven strategies to turn online leads into real estate clients. The panel was featured on’Inman News‘last Friday. The panel of speakers agreed that the key to…

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7 Ways to Get More Seller Leads (Beyond Just Direct Mail)

A strong seller lead strategy is crucial for a profitable real estate business. Use these tips to go beyond just direct mail campaigns and find new opportunities to score seller leads.

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

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5 Powerful Business Tips from Steve Harney

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The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

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4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

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Powerful Prospecting Lessons to Build Your Business

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How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

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FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


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Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.