Blog Posts by Julie Edwards

In my last post I covered the importance of culture and how to define it for your business. In this post we'll discuss hiring for it, firing for it and making it a part of your everyday decisions at work.

Hire by It
Once you've identified your core values, you'll want to hire associates who share those values, so make culture a part of your interview process.  It's often said, “hire for passion first, skills second.” The same can be true for values. At BoomTown we look for values first, then ensure the candidate is a skills match. Here are some tips that have helped us build a wildly passionate and cohesive team at BoomTown:

As more and more real estate teams are embracing online lead generation, your market share isn't the only thing that is getting competitive these days. The hiring market is too! You might already be recruiting through signing bonuses, coaching opportunities and innovative tools, but what do you do when the brokerage next door is doing the same thing? What if I told you there was something only your team could have and that it would lead to not only attracting top talent, but retaining it too? Oh, and it's free.

…Interested? I thought so

Well I'm talking about culture, people! Before you roll your eyes and say “yeah, yeah, we do team happy hours all the time and so does every other team in my town,” listen up! (Because I guarantee your competition thinks that's all there is to culture and this is where you gain an opportunity.)

You’ve heard the phrase “there are too many cooks in the kitchen” but visit any high volume restaurant and what do you see?  A lot of freakin cooks in the kitchen! Have you ever wondered how so many cooks are accomplishing so much in such a tiny area? It’s because…

Earlier this year, I wrote a post on the best mobile apps for real estate agents. Since new gadgets are a theme this time of year, I thought I’d share a few more. These apps are designed to help you maximize your time while you’re on the go, so the next time you find yourself in between appointments, put down the Angry Birds and pick up a few of these instead.

Last month we announced our 2012 Q1 Net Promoter Score. Up 8% from our 2011 year-end score, we scored an 82, which places us 36 percentage points above the 2012 computer software average of 46. To thank our clients for responding to our Survey, we entered them in a drawing…

What do you get when you cross a strong family business dedicated to the highest level of customer support and 2,700 team members? The Most Innovative Brokerage that’s what! Presented by Inman News,’ The Innovator Awards have honored those in the real estate sector for for over 20 years. Awards…

This past week BoomTown’s CEO, Grier Allen, joined a panel of real estate technology experts at’Real Estate Connect‘in NYC. The session,’Conversion Optimization, focused on proven strategies to turn online leads into real estate clients. The panel was featured on’Inman News‘last Friday. The panel of speakers agreed that the key to…

BoomTown released Smart-Drip, our version of drip email automation, this past November. In only 2 months time, over 300,000 leads have been placed on Smart-Drip Plans and close to 900,000 Smart-Drip emails have been sent! Smart-Drip's goal is to automate the email process so that Agents have more time to…

While the past was great The future cannot wait As we set forth on another year   Houses will sell New buyers will dwell Leads will register without fear   So as the ball drops down There’s no time to frown Let’s all let out a collective cheer.   2012…