Matt Arout, Author at BoomTown!

Blog Posts by Matt Arout

Reach Out to Your Prospects Faster (and Smarter)!

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I strive to make our clients aware of every part of our system that they can leverage to increase their success. By now everyone has seen the studies that found your lead conversion increases dramatically when you make contact in the first 5 minutes. Recently I started pulling user stats on features that I know will directly impact the time to first call for an agent and I was shocked to realize that over 75% of our agents did not have text message notifications enabled on their phone for when a new lead registers! You’re 22 times more likely to convert that lead if you contacted them within 5 minutes!

So why don’t people have these notifications enabled on their phone? 

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Build A Lead Generation Strategy for 2014 (and Beyond!)

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diversify your lead generationChristmas time is upon us and kids everywhere have made their lists (and probably checked them twice). When you ask a child what they want for Christmas they usually rattle off about 20 gifts from what is often a remarkably strategic list. Children are smart. They’ve figured out that the more presents they have on their list the less risk there is of getting a gift they do not want (aka socks!). It’s a well-diversified portfolio, if you will, and the return on their investment is typically pretty good. 

This is the same mentality you need to have with lead sources!

If the question “what would I do if my main source of leads suddenly stopped producing?” makes you panic, then it’s time to start looking at other sources to help you generate leads.

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Generate Seller Leads With BoomTown’s Seller Lead Suite

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“Seller’s market” is the buzzword in many areas across the country. Perhaps you’re experiencing inventory crossing the “six months”  threshold already, or maybe just sensing a shift around the corner. Either way, we’re not talking doomsday prepping here, but it’s a good idea to tailor your marketing focus towards seller clients as inventories tighten and seller clients become a premium. BoomTown recently rolled out the Seller Lead Suite to keep our users ahead of the curve, and this little package is designed to do it all:

  • Attract potential sellers to your website
  • Capture their contact information
  • Leverage the CRM to nurture the relationship and get the listing.

It’s no secret that seller leads are different than the buyer lead type, but it’s sometimes overlooked that different marketing tactics are needed to attract them. Here's how we look at marketing to seller leads:

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Share The Love: Leverage Your Vendor Partners To Increase Traffic

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A great way to drive traffic to your real estate site and generate more leads is to promote your internal network of vendors. Many Brokers have  seen success by adding content pages on their websites for their vendor partners (from inspectors, and home repair companies to landscaping and pest control services). They’ve found that by leveraging their sphere of influence, they are both building stronger relationships with their vendor partners, increasing traffic to their site, and finding new clients.

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Tips and Tricks to Obtain and Maintain Listings Using BoomTown!

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Tips and TricksWe know you need tools to tackle any market! As the shift to a seller’s market continues, we’ve developed ways to help BoomTown teams not only obtain listings, but maintain them as well. We addressed two essential needs:
1. A tool for agents to use when completing a listing presentation that leverages the power of all the leads in the system.
2. A way to quickly give the owner of the property quick and accurate information about the online activity of the listing.

Cue: BoomTown's Best-Fit Leads and Listings Manager tools! These tools allow brokers and agents to focus on their seller clients and maximize their time by identifying targeted buyers to market their listings to.
Here are some tips and tricks:

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7 Ways to Get More Seller Leads (Beyond Just Direct Mail)

A strong seller lead strategy is crucial for a profitable real estate business. Use these tips to go beyond just direct mail campaigns and find new opportunities to score seller leads.

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

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5 Powerful Business Tips from Steve Harney

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The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

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4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

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Powerful Prospecting Lessons to Build Your Business

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How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

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FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.