Blog Posts by Matt Arout

We recently released two game-changing features that can save agents hours of time and directly increase their bottom line. Here are our top tips and quick tricks for Best-Fit Leads and the BoomTown Hot Sheet to help you leverage these tools to their full potential: Top Tips: Jump start your…

I strive to make our clients aware of every part of our system that they can leverage to increase their success. By now everyone has seen the studies that found your lead conversion increases dramatically when you make contact in the first 5 minutes. Recently I started pulling user stats on features that I know will directly impact the time to first call for an agent and I was shocked to realize that over 75% of our agents did not have text message notifications enabled on their phone for when a new lead registers! You’re 22 times more likely to convert that lead if you contacted them within 5 minutes!

So why don’t people have these notifications enabled on their phone? 

Christmas time is upon us and kids everywhere have made their lists (and probably checked them twice). When you ask a child what they want for Christmas they usually rattle off about 20 gifts from what is often a remarkably strategic list. Children are smart. They’ve figured out that the more presents they have on their list the less risk there is of getting a gift they do not want (aka socks!). It’s a well-diversified portfolio, if you will, and the return on their investment is typically pretty good. 

This is the same mentality you need to have with lead sources!

If the question “what would I do if my main source of leads suddenly stopped producing?” makes you panic, then it’s time to start looking at other sources to help you generate leads.

“Seller’s market” is the buzzword in many areas across the country. Perhaps you’re experiencing inventory crossing the “six months”  threshold already, or maybe just sensing a shift around the corner. Either way, we’re not talking doomsday prepping here, but it’s a good idea to tailor your marketing focus towards seller clients as inventories tighten and seller clients become a premium. BoomTown recently rolled out the Seller Lead Suite to keep our users ahead of the curve, and this little package is designed to do it all:

• Attract potential sellers to your website
• Capture their contact information
• Leverage the CRM to nurture the relationship and get the listing.

It’s no secret that seller leads are different than the buyer lead type, but it’s sometimes overlooked that different marketing tactics are needed to attract them. Here's how we look at marketing to seller leads:

Google recently turned the email marketing world upside down. While many email marketers have hit the panic button, there are a lot of misconceptions about these changes, and they could actually be a good thing. 

A great way to drive traffic to your real estate site and generate more leads is to promote your internal network of vendors. Many Brokers have  seen success by adding content pages on their websites for their vendor partners (from inspectors, and home repair companies to landscaping and pest control services). They’ve found that by leveraging their sphere of influence, they are both building stronger relationships with their vendor partners, increasing traffic to their site, and finding new clients.

We know you need tools to tackle any market! As the shift to a seller’s market continues, we’ve developed ways to help BoomTown teams not only obtain listings, but maintain them as well. We addressed two essential needs:
1. A tool for agents to use when completing a listing presentation that leverages the power of all the leads in the system.
2. A way to quickly give the owner of the property quick and accurate information about the online activity of the listing.

Cue: BoomTown's Best-Fit Leads and Listings Manager tools! These tools allow brokers and agents to focus on their seller clients and maximize their time by identifying targeted buyers to market their listings to.
Here are some tips and tricks: