Zack Hanebrink, Author at BoomTown!

Blog Posts by Zack Hanebrink

Do You Know Who You’re Marketing To?

Zack Hanebrink No Comments

Marketing and lead generation is the foundation for a successful real estate career. Without leads and prospects, there is no selling.

Times are changing, “keeping up with the Jones' ” is not enough anymore. How are you going to stay on top of your game and separate yourself from the competition? The answer is not necessarily working harder, but working smarter!

If you want to gain a competitive edge and build more trust in your brand, you need to learn more about your target market. You may think you know your audience, but how well?

Define Your Ideal Client

You have a certain type of person you work best with, who are they? What made your best clients the best?

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Crush Your Next Open House with Social Events

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Do you still do open houses? I’ve heard mixed reviews lately on their effectiveness, however if promoted the right way they are a great source for buyer leads along with establishing your brand in the neighborhood. It takes more than directional signs and a balloon in the yard to promote an open house.

Have you tried promoting your open houses through your social networks? I’ve got some great tips for you today.

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Google Places Now in Google+

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Google Places has been migrated to Google+. What does this mean for you and your business?

What is Google Places?

First, in case you’re not very familiar with what Google Places is, lets do a quick recap before moving forward. Google Places is a great resource for your business to get found locally. With a Google Places business listing you get a profile that includes a basic business summary, link to your website, pictures, videos and maps.  You’ve likely seen these listings and maps in the search engine results when doing local searches.

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The Secret to Social Media Success

Zack Hanebrink No Comments

You can argue what is important to have success in social media. One aspect most can agree on is having lots of GOOD friends. I say good, because just like in real life, not all friends are equal.

No matter what social network you prefer, to be successful you’ll need a good network. With that being said, how do you go about getting these friends?

What do you have in common?

Each social network is somehow divided into categories. A great place to start is with the categories you are interested in. For example, if you’re on Twitter, begin following people who tweet about things you are interested in. It is much easier to forge friendship when you have something in common.

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84% of Real Estate Professionals Use Social Media [Infographic]

Zack Hanebrink 1 Comment

84%! Pretty high number isn’t it. Social media will not make or break your real estate career, but it can certainly enhance it if used correctly. What do I mean by “used correctly?” Well, social media can either become a huge unproductive time suck or it can be another tool in your arsenal.

We can all agree that social media gets all the attention. Social media has a lot of potential for your business, it is also really easy to become distracted. You can also turn off prospective clients too.

People are using social media to see what friends are doing, network and for timely updates, not to hear your sales pitch. With this in mind, tailor your social media strategy around this. Be social, not salesy.

Quick ideas on how to use social media effectively – create a brand account, share recent blog posts and website articles, connect with expiring contracts, share listings, market updates, funny stories, local events and information, restaurant and business reviews, network and make new friends.

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7 Ways to Get More Seller Leads (Beyond Just Direct Mail)

A strong seller lead strategy is crucial for a profitable real estate business. Use these tips to go beyond just direct mail campaigns and find new opportunities to score seller leads.




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3 Common Problems for Real Estate Agents
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Speed to Lead

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The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

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If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




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5 Powerful Business Tips from Steve Harney




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The 3 P’s for Winning Listings




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4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!




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4 Pillars to Creating & Maintaining a Successful Lead Management Program




7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.




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Powerful Prospecting Lessons to Build Your Business




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How to be a Winner in the Real Estate World




How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.




Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.




The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.




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6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.




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FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.



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Want to handle objections like a champion?
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Seller Lead eBook

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Convert seller leads. Get the best strategies to conquer listings in your market.



The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.