Ben Kinney // Keller Williams Realty
How can I help my agents? Where can they do better? Where can I do better?
Ben Kinney analyzes those questions everyday. He owns and manages one of the top real estate teams in the nation, closed 250 million in sales volume this year, and he’s found some answers that work.
Whether you’re just starting out, or you’re looking to expand your current company, the top priority is providing enough business opportunities to your team. In the beginning of his career, he was a spreading himself thin trying to manage every aspect of the lead generation process.
He knew he could do better.
Ben put all his leads into BoomTown and started doing paid advertising in July. From July until the end of the year, he generated 500,000 in gross commission income. That was the year that changed his real estate career.
All about that database
Gary Keller and Jay Papasan explain that your business is your database in their book, The ONE Thing. If your business truly is your databases, success is found in the way it’s organized. The Ben Kinney team is meticulous in the way they work their database, and the BoomTown makes it simple to stay on top of each lead.
“We came up with a system that worked for our team. And what we have at the end of the day is a solid, valuable database.That BoomTown database is my retirement. And it’s why my business has continued to grow and increase every single year.”
Here’s a look at their typical process:
- When a lead registers, the BoomTown system matches the lead to the best agent for the job.
- The agent is instantly notified of the new lead, and contacts the lead.
- Agents categorize the leads as buyer or seller, hot, nurture, qualify, etc.
- Leads are tagged in the system so they’re automatically set up on relevant alerts or an appropriate drip campaign.
- All calls and communications are logged in the system and response times are tracked to maintain accountability.
Where all of your business comes together
The team created repeatable, proprietary processes with the BoomTown system that had them closing more business than ever before. And, with instant insight into their progress and performance, Ben was able to focus on thinking strategically rather than acting tactically.
“John Maxwell says systems make the ordinary extraordinary. My agents are extraordinary already. But when I added BoomTown to their business, those individuals became super extraordinary. it allowed them to be super efficient and accountable and allowed me to focus not just on being a real estate agent anymore, but what I really wanted to be instead…a business owner.”
If you’re looking to empower your team, to be intentional and run your company like a business, with the proven systems and processes that work, then BoomTown is the right fit for you.
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