BoomTown Acquires Real Contact, Offers Lead Qualification Services
Resource Library Press Release

BoomTown Acquires Real Contact, Offers Lead Qualification Services

The acquisition will pave the way for BoomTown to leverage Real Contact’s lead qualification services to qualify and nurture leads from virtually any source, helping agents and teams increase sales, save time, and deliver a better consumer experience.

CHARLESTON, S.C., November 8, 2018 — BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce the acquisition of Real Contact, a lead qualification service provider.

“Our data shows that only 23% of listing inquiries are followed up with in the first hour, and less than half of these inquiries come in during business hours”, said Grier Allen, CEO & President of BoomTown. “Responsiveness and speed-to-lead are real pain points in our industry, and we’re very excited to offer Real Contact’s initial response and nurturing capabilities to help agents and teams receive action-ready leads, while ensuring every new inquiry is receiving exceptional and timely service.”

Real Contact helps agents and teams quickly respond to and engage with leads through their text messaging lead response services. Run by real people who act as a branded extension of a real estate agent, Real Contact concierges respond to leads from any source within 90 seconds, 24/7. They work to qualify leads and nurture unresponsive leads, allowing agents to step in at any time via the app. Services include:

  • A real person responding to leads 24/7 on behalf of an agent
  • Voicemail text-back to engage leads when agents are unable to answer calls
  • Follow-up campaigns for 360 days to re-engage leads
  • Ring-less voicemail messages
  • Appointment-setting
  • Customizable concierge hours

“I am well-versed in the value of both BoomTown and Real Contact to help my team boost responsiveness and drive higher conversion rates,” said Josh Malone, Managing Broker of Maven Real Estate. “BoomTown’s platform fuels my team and provides the tools to help them work those opportunities and Real Contact has added a powerful extra punch, reaching out to new leads and nurturing them over the long term. It’s a natural next step to leverage Real Contact’s qualification service to continue helping agents focus on clients who are ready to act while ensuring that prospects are being effectively engaged and nurtured.”

The BoomTown platform has long been the proven system to provide teams with powerful lead generation and the tools to nurture prospects and simplify their day-to-day activities. The acquisition of Real Contact accelerates the company’s drive to deliver more qualified leads to agents and help them seize every opportunity.

About BoomTown

BoomTown exists to make real estate agents successful. 40k+ of the industry’s top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown’s service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead development services to contact and qualify leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit

Media Contact:

Lee Bressan


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