BoomTown Software Engineers Hacking Real Estate
Resource Library Technology

BoomTown Software Engineers Hacking Real Estate

finneyfrockOur people are a different breed, just like our software. We’re driven by solutions and creating things that matter. This week, our Senior Software Engineer, Jason Finneyfrock, was featured in Inman News’ article “Massaging the pain points: Jason Finneyfrock, real estate hacker”. Over the years, Jason’s done programming work from server-side to client-side, system architecture, and product design. Here’s a quick look, in his own words, at some of the things he shared in the article and how he is thinking, creating, solving, and ultimately hacking real estate:

The Problem
There were major pain points in a real estate transaction and I saw the ways that computers and the Internet could and would solve them. The action was moving online, But searching for houses online was not very good at the time, and leads fell through the cracks far too often.

The Solution
A better house-search and lead-management system – where the two were joined at the hip – seemed like a winner. You’d think that starting a real estate software company right as the housing market was tanking would be bad timing, but it was great for us. During the boom, leads fell from the sky and you didn’t have to be all that efficient. But, once things dried up, you really had to dig and work the leads a little differently, and BoomTown turned out to serve buyers and agents really well.

What’s Next
We are working on some cool features that will help our clients build more trust with their seller clients and help them move a house faster with our system than they might with a competing one. These concepts are constant challenges in the industry, and we’re working on some innovative ways to solve them.

Life at BoomTown
Tech is fun and it moves quickly, so it suits me well. I love to learn, solve and build, and it’s great seeing the impact we’ve made on our clients’ lives and perhaps the industry in general, which is also rapidly changing. So seven years, a couple office moves, and lots of code later, we’re still full-throttle and trying to build helpful software that’s ahead of the curve.

If you want to help us hack real estate, we’d love to hear from you.

 

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