BoomTown’s Smart-Drip Automates Over 15,000 Hours Spent Writing Emails
BoomTown released Smart-Drip, our version of drip email automation, this past November. In only 2 months time, over 300,000 leads have been placed on Smart-Drip Plans and close to 900,000 Smart-Drip emails have been sent! Smart-Drip's goal is to automate the email process so that Agents have more time to make calls. Even if each email only took 1 minute to draft, that's 15,000 hours that have been automated!
BoomTown's Sharing Library is a community driven platform where Agents and Lenders can borrow plans entered into the system by other BoomTown users across the US and Canada. Plans have been shared over 1,500 times! Plans are ranked by an algorithm that measures both reply and spam rates. Want to know what types of plans are getting the best responses? From our research, plans with short, to the point emails that incorporate BoomTown's enhanced template text options like “time of day” and “day of the week” perform the best. Plans that span across a longer period of time, touching base once every few weeks, are also performing well – aiding Smart-Drip's mission to elicit a response from leads that are further out in their buying process.
For more information on how Smart-Drip revolutionizes email marketing, watch our Smart-Drip launch video.
“I credit BoomTown for much of my success as a Realtor. I have written two offers in the last two weeks that I directly attribute to Smart-Drip! BoomTown is the best thing to happen to the Real Estate agents’ productivity since the cell phone. Hallelujah for BoomTown!”
– Theresa Hutchins, Exit Mountain Realty, Agent
“This new auto drip feature is unreal! Very well thought out.”
– Aaron Armstrong, KW Armstrong Real Estate Group, Real Estate Consultant
“Smart-Drip is simply amazing!”
– Gary Blankfort William Raveis Baer & McIntosh, Associate Broker