Build A Lead Generation Strategy for 2014 (and Beyond!)
Christmas time is upon us and kids everywhere have made their lists (and probably checked them twice). When you ask a child what they want for Christmas they usually rattle off about 20 gifts from what is often a remarkably strategic list. Children are smart. They’ve figured out that the more presents they have on their list the less risk there is of getting a gift they do not want (aka socks!). It’s a well-diversified portfolio, if you will, and the return on their investment is typically pretty good.
This is the same mentality you need to have with lead sources!
If the question “what would I do if my main source of leads suddenly stopped producing?” makes you panic, then it’s time to start looking at other sources to help you generate leads.
Taking just one day to research additional lead sources and strategies to implement next year, will help create a diversified group of sources that will keep your business stable and running (even if disaster strikes and of your main sources dries up!).
Seasoned real estate professionals know, however, that the more sources you have the more places you have to manage and keep up with. Managing multiple CRMs and other platforms can be extremely time-consuming, and when you’re swamped working all your databases, you’re left with very little time to actually nurture your leads. Sound familiar? This was quite a problem for the past few years, but we’ve got the solution.
Last fall BoomTown gave clients the ability to use a variety of lead generating sources and automatically add them into the BoomTown CRM with 3rd Party Lead Integration. If a lead signed up on Zillow, Trulia, Realtor.com (or over 15 [and counting!] other supported sources) they are instantly imported directly into the BoomTown CRM (and all their inquiry data too!). From there, agents can leverage all BoomTown's lead management tools to nurture the relationship with the new lead.
So take some holiday advice from the kids, and put more than one lead source on your wish list!!