Chris Lyons // Lyons Realty
Resource Library Success Stories

Chris Lyons // Lyons Realty

The hidden expenses of “low-cost” technology

Ever wonder if you’re making the right investment with technology? Will the ROI be worth it? What if there is a better system out there for less money?

Chris Lyons runs an indie brokerage with two expansion teams in Texas, and his agents were asking the same questions. After quite some time with BoomTown, the agents of Lyons Realty wanted to test drive another real estate software to see if they could get the same experience at a lower out-of-pocket cost.

After two months with the new system, Lyons Realty was back with BoomTown.

“The other system, it had similar features and it looked okay, so we went with it. Well…it was a complete disaster. Once you’re with BoomTown and the customer service and support is so good, you go anywhere else and it’s just an awful experience.”

User Experience

The new system was going to be much harder to navigate – this was immediately apparent.

Agents found that the system wasn’t very user friendly. Some of the features were pretty cool, but nothing felt intuitive, and the experience was complicated and frustrating. Overall, the gap between this new system and BoomTown was glaring.

“With BoomTown you log on and it’s nice and clean. It’s super easy to see what’s going on. The other system was too hard to figure out.”

So why is user experience important for your agents?

A good user experience = Agent adoption.

Agent adoption = $$$

With a complicated system, agents give up. They don’t take advantage of the features that exist to help grow your business. “A tool is only as good as it’s user.”

Leads and ROI

Without tracking, it’s nearly impossible to benchmark ROI and justify the cost of an investment in tech. The agents missed BoomTown’s tracking dashboard, where they were able to go in and see which leads were coming from where. With the other system, they were flying blind when trying to identify lead sources and performance. One thing was clear though – lead volume was low with this other system.

“When we tried out this other CRM, with the same budget, they were doing nothing like the leads that you generate with BoomTown. When we went live with BoomTown again, our lead count skyrocketed. Same traffic, same budget. We didn’t do anything different”

A “low-cost” system means a lower monthly or annual cost for your CRM. Which can be great! The flip side, is that if your system isn’t helping you to…

  • Generate more leads
  • Improve lead follow up
  • Automate busy work to free up time for agents
  • Close more deals

…then you’re ultimately paying for a glorified rolodex.

Training & Support

Tech can be tough. Real estate software is complex, and no system is going to be a walk in the park.

This is why effective training and available support is essential! From day one, the difference was clear. With BoomTown, agents get one-on-one onboarding. Training is thorough and tailored to the agent’s schedule. BoomTown offers training live online, over the phone, onsite at your office, or regional in-person. It’s so effective, that 97% of clients that complete training with BoomTown, see a much higher rate of success.

“With the new system, onboarding was really nonexistent. So we came into the system without really knowing anything. And the follow-up and service after that…it just didn’t happen.”

When a problem or question pops up, Chris and his team know that with BoomTown, they have an army of support. Whether it’s a direct call with a success manager, a quick email response from tech support, or using peer-to-peer knowledge in the owner/agent communities, support was available. 7 days a week.

“With the other guy, we must have had over 100 support tickets in two months.”

Chris and his agents had grown accustomed to having a partner in their business, not just a piece of technology. At the end of their experience, it was clear that BoomTown was the partner for Lyon’s Realty. Lyon’s Realty completes about 500 transactions a year, and continues to grow.

Similar Content


Ready to see a demo?

See what BoomTown can do for your business.

Or call us: (843) 300-3320

(843) 300-3320

How To - November Graphic

FREE DOWNLOAD

3 Common Problems for Real Estate Agents
(and how to solve them)



Speed to Lead

FREE DOWNLOAD

The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

FREE DOWNLOAD

If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




Download the Tip Sheet

5 Powerful Business Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

Download our Free Guide

4 Steps to a Winning Listing Presentation




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




Download the Guide

How to Structure Your Team for Lead Follow-Up




Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team




Download the eBook

The Modern Real Estate Chief Marketing Officer




Download

Download the Tip Sheet

6 Tips for Standing out Against Competitors




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

FREE DOWNLOAD

How Top Agents Survive (and Thrive) in a Turning Real Estate Market



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



Download the eBook

The Real Estate Teams Playbook