Create Your Social Media Playbook
Resource Library Lead Generation

Create Your Social Media Playbook

There’s been something in the air this week.  Countdowns are winding down and excitement is building as football season is finally upon us.  For so many of us this time of year symbolizes tailgates, high anxiety, pure joy, and at times even heartbreak. Now that the final game plans are coming together for teams taking the field this Saturday, it’s a great time to look at how your brand can create its own type of buzz through social media.

Just like football, social media can be fun, but it requires a solid understanding of the fundamentals to create a game winning strategy.  Once you grasp the basics of social media and its various platforms, you want to put together a firm gameplan.  Follow these steps and you’ll be well on your way to scoring a victory for your brand.

Practice the Fundamentals


In preparation for each new season, teams hold camps with their players and coaches.  This is a time to review the basics of the game and make sure players are prepared; and coaches want to see consistency from their players.  Before you take to the social media field, make sure you have done your prep work.  You need to create full, complete profiles/accounts on the various social media networks you plan to leverage.  Make sure you promote the same address, phone number, email address, website, etc. on each of your accounts.  Consistency is key.  Check out this friendly guide for complete image requirements.

Understand Your Opponent

Not that social media is really your “opponent”, but it does have many networks – Facebook, Twitter, and Pinterest being some of the most popular.  They share a common theme in bridging people together, but they are all different and used for various reasons.  For example, you may log on Facebook to keep up with friends and family, but use Twitter as a source for the latest news and industry trends.  Take a look at this breakdown of the major social media players for more information on who is using what these days.

Create Your Lineup

Coaches have to figure out which of their players will take the field each week and what positions they will play.  Each member of the team has individual strengths.  When put together the right way, a team gels and has great chemistry.  You also need a lineup to carry out your social media strategy.  Figure out who your social media team will be and what parts each member will play.  Once you have that in place make sure your team understands the overall strategy.  They should have guidelines that state:

  1. Your mission statement
  2. Your target audience
  3. Your desired tone

Complete Your Playbook

No team goes into a game without a plan or bank of plays to pull from.  Now’s the time to put the right players in the right places.  A good idea for long-term success with your social media strategy is to have content on reserve.  Build up content in your social media playbook you can easily pull from.  Create a schedule of when content is going to be published throughout your social media channels.  This will help you stay organized and always have fresh content to share.  To help get you started here are some general categories you can create content around:

  • Highlight a popular neighborhood
  • Provide home improvement tips
  • Share an article about the real estate industry
  • Spotlight a local sports team
  • Tour area favorite restaurants, bars, and shops

Take the Field

Now comes the fun part!  All the pieces are in place for you to begin publishing content.  Don’t forget to evaluate your progress along the way, just as team should during half time.  And make sure you keep practicing and stick with it.  You’ll soon see your fans in the stands cheering and engaging with you.

A true social media strategy doesn’t stop here, but this will get you on the right foot.  Check out more of the BoomTown blog for additional resources.  If you’re a BoomTown client, you’re in extra luck!  We have our previously recorded Let’s Get Social webinar recorded and available to view on demand.

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