Do You Know Who You're Marketing To?
Resource Library Lead Generation

Do You Know Who You’re Marketing To?

Marketing and lead generation is the foundation for a successful real estate career. Without leads and prospects, there is no selling.

Times are changing, “keeping up with the Jones' ” is not enough anymore. How are you going to stay on top of your game and separate yourself from the competition? The answer is not necessarily working harder, but working smarter!

If you want to gain a competitive edge and build more trust in your brand, you need to learn more about your target market. You may think you know your audience, but how well?

Define Your Ideal Client

You have a certain type of person you work best with, who are they? What made your best clients the best?

The first step in marketing smarter is defining your ideal client. A great way to do this is to create client personas.

Create Client Personas

A client persona is essentially a profile of client types. You will likely have multiple personas. They’ll probably be similar, but you’ll have more than one. When creating a persona, put together a list of questions and information that you want to know. Some of the information you want to include are demographic and lifestyle.

Demographic: Age, income, education, urban or suburban. Are they married? Do they have kids?

Lifestyle: What are their hobbies? How do they spend their time? What do they read and watch? What do they drive?

Market Smarter

The more you know about your prospects, the better you can market to them. What you gather in your personas research is invaluable information you can use in most all of your marketing and branding efforts. This information uncovers their wants/needs and what they’re most interested in. Now you know exactly who your audience is and the best ways to engage them.

Knowing your audience helps you with writing content, advertising and more. You’re writing for these individuals, you’re advertising in places you know they spend time.

This not only helps you, but your prospects as well. Your messaging is aimed at them. Since you know their needs, wants and interests, it’s much easier for you to provide value.

Close More Business

Providing value creates trust in your brand. Earning trust is how you dominate your category and market, while steadily building your business and brand. Once you’ve earned the trust of your audience, you can begin to leverage your USP (unique selling proposition).

Think of brands you trust, do you buy from them? Of course you do! You likely buy from them again and again.

It’s time to stop thinking in keywords, money and search engines. Focus on people instead. Work smarter, not harder.

For more information on BoomTown features and services that will help you work smarter, not harder, click here.

Don't miss the conversation. Get articles like this every week.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Download the Tip Sheet

5 Powerful Battle Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


Download our Free Guide

4 Steps to a Winning Listing Presentation

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

Download the Guide

How to Structure Your Team for Lead Follow-Up

Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team

Download the eBook

The Modern Real Estate Chief Marketing Officer


Download the Tip Sheet

6 Tips for Standing out Against Competitors

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook


How Top Agents Survive (and Thrive) in a Turning Real Estate Market


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

Download the eBook

The Real Estate Teams Playbook