Do You Know Who You’re Marketing To?
Marketing and lead generation is the foundation for a successful real estate career. Without leads and prospects, there is no selling.
Times are changing, “keeping up with the Jones' ” is not enough anymore. How are you going to stay on top of your game and separate yourself from the competition? The answer is not necessarily working harder, but working smarter!
If you want to gain a competitive edge and build more trust in your brand, you need to learn more about your target market. You may think you know your audience, but how well?
Define Your Ideal Client
You have a certain type of person you work best with, who are they? What made your best clients the best?
The first step in marketing smarter is defining your ideal client. A great way to do this is to create client personas.
Create Client Personas
A client persona is essentially a profile of client types. You will likely have multiple personas. They’ll probably be similar, but you’ll have more than one. When creating a persona, put together a list of questions and information that you want to know. Some of the information you want to include are demographic and lifestyle.
Demographic: Age, income, education, urban or suburban. Are they married? Do they have kids?
Lifestyle: What are their hobbies? How do they spend their time? What do they read and watch? What do they drive?
The more you know about your prospects, the better you can market to them. What you gather in your personas research is invaluable information you can use in most all of your marketing and branding efforts. This information uncovers their wants/needs and what they’re most interested in. Now you know exactly who your audience is and the best ways to engage them.
Knowing your audience helps you with writing content, advertising and more. You’re writing for these individuals, you’re advertising in places you know they spend time.
This not only helps you, but your prospects as well. Your messaging is aimed at them. Since you know their needs, wants and interests, it’s much easier for you to provide value.
Close More Business
Providing value creates trust in your brand. Earning trust is how you dominate your category and market, while steadily building your business and brand. Once you’ve earned the trust of your audience, you can begin to leverage your USP (unique selling proposition).
Think of brands you trust, do you buy from them? Of course you do! You likely buy from them again and again.
It’s time to stop thinking in keywords, money and search engines. Focus on people instead. Work smarter, not harder.
For more information on BoomTown features and services that will help you work smarter, not harder, click here.
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