Find Your Focus
Resource Library Lead Management

Find Your Focus

I had the privilege to travel to Dallas with my BoomTown team and experience my first-ever Keller Williams Family Reunion.  During the trip I learned several things:

  1. Keller Williams culture is similar to BoomTown in several ways.
  2. The agents attending this event really do feel like it’s a family reunion.
  3. All of the agents left the event thinking about their “one thing.”


If you haven’t heard by now, Gary Keller and Jay Papasan, beloved BoomTown client, released early edition copies of their new book, The ONE Thing.  Many of the sessions and breakouts at Family Reunion centered on Keller’s idea that “only the ability to dismiss distractions and concentrate on your ONE Thing stands between you and your goals.”*

I left Dallas smiling at this concept.  I’ve always been the type of person who likes doing one thing at one time.  It feels unnatural for me to multi-task.  Give this some serious thought:  How many distractions do you allow into your day-to-day life.  I bet it’s exhausting to think about.  How productive can we truly be if we’re trying to manage multiple tasks, projects, or even people at a time?

So, why do we continue to be distracted?  I’ve read many articles that point to technology changing the structure of our brains.  With radio, television, computers, cell phones, tablets, etc. at our disposal we’ve training ourselves to be permanent multi-taskers.  When really, it may be finding a true, singular item to focus on is what makes us successful.

Aaron Armstrong in Nashville, TN, another beloved BoomTown client, says that a team of specialists will always outperform a team of generalists.  A specialist has a strong, driving focus.  The specialist excels in his/her area of expertise.  Instead of Aaron’s team members having to be great at ten things in a day, they focus on being great at one thing.

And don’t we all want to be great at what we do?  Getting there just might require you to step back and decide what it is you need to do now that will make you more successful.  Keller says that by finding your one thing and focusing on it “everything else will be easier or unnecessary.”*

*From the website, www.the1thing.com.

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