“Seller’s market” is the buzzword in many areas across the country. Perhaps you’re experiencing inventory crossing the “six months” threshold already, or maybe just sensing a shift around the corner. Either way, we’re not talking doomsday prepping here, but it’s a good idea to tailor your marketing focus towards seller clients as inventories tighten and seller clients become a premium. BoomTown recently rolled out the Seller Lead Suite to keep our users ahead of the curve, and this little package is designed to do it all:
- Attract potential sellers to your website
- Capture their contact information
- Leverage the CRM to nurture the relationship and get the listing.
It’s no secret that seller leads are different than the buyer lead type, but it’s sometimes overlooked that different marketing tactics are needed to attract them. Here's how we look at marketing to seller leads:
1. Think like a seller
What is the first thing potential sellers wants to know? Show me the money! They want to know what their home is worth. We developed a sleek Home Valuation page that does just that: leads enter property details and contact information, and Voila! They’re delivered an accurate valuation of their home (and you get their contact information. Win-win!).
2. Provide Value
Our Home Valuation Page is powerful as a lead capture tool because it provides some very relevant and valuable information to a potential seller, so they’re willing to provide their info. The report not only delivers an estimated value of their property, but it also shows similar listings in their own neighborhood, so they can better understand the market. (And, as the agent, you can reach out to them in a very timely manner, prepared with all the relevant property details!)
3. Drive traffic
It is crucial for consumers to consistently visit and interact with your site. Because Boomers typically see an average lead-to-closing cycle of 6 months, it is important to continue generating new, unique visitors. Our team of SEO experts builds amazing campaigns to get the right type of traffic (and a lot of it!) directly to the Home Valuation page, even in the slower months. (If you build it, they will come!)
4. Nurture and Engage
Boost that beautiful CRM! All buyer tools are now also suited to the seller lead. Agents can view the property detailed in the Home Valuation page, and set up the lead on alerts based off that criteria, so they can see other similar houses, and gauge their pricing strategy accordingly! Agents also can log calls, send emails, and set up seller-specific drip email marketing campaigns right in the CRM. (You can also import your leads from top sources right into the BoomTown CRM)
With this redirected marketing focus, the Seller Lead Suite allows agents and brokers to obtain and maintain seller listings with ease!