Let’s start with the basics: Google Panda is an algorithm. It’s designed to help people find high quality websites. Google’s doing this by reducing the ranking of low-quality content. They want to make sure the user is getting a benefit from your website.
How Does Google Identify High Quality Websites?
Why Google Panda Matters to You
If your website is still a remnant of old, SEO tactics, such as:
- Keyword heavy webpages
- Short & non-informative blog posts
- Long pages filled with dozens of links
- Duplicate pages with variations of keywords
Then you have a problem. Google doesn’t think these websites provide value to users, so if you reflect those SEO tactics, your page ranking will drop. Also, your site ranking will drop in accordance to your negative webpages.
Short Version: Lower site/page rankings = less organic traffic. Less traffic to your website means less leads (or business from potential clients).
How You Can Improve Site Quality
The ranking signals for Google Panda are locked down to the public. Only the upper-echelon of Google Execs know the details, but they have published helpful suggestions to improve site content. Some questions they’re judging content by, include:
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the article provide original content, reporting, research, or analysis?
- Does this article have spelling, stylistic, or factual errors?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would users complain when they see pages from this site?
What you should do:
- Add valuable information to your content – stuff that your clients can use.
- Make sure your content looks good, reads well, and has few grammatical errors.
- Use “high school essay” rules – cite your sources. Make the content credible and trustworthy.
- If you don’t have time to improve your content, remove the pages with little value.
- Eliminate any duplicate content.
Real Estate Websites – Quality Stuff or Not?
When Google talks about content, they aren’t only referring to written articles. They’re including everything about your website. Is the experience a positive one? Can the user find what they need based on what you’re serving? For example, real estate websites are about showing homes for sale. If a user came to your website, would they be able to find homes easily, and would they find valuable information about the properties? If you have a consumer website through BoomTown, take a second look at the user experience. Can you find homes efficiently and get the right information?