Hot Sheets: A Real Estate Agent's Secret Weapon
Resource Library Blog

Hot Sheets: Every Agent’s Not So Secret, Secret Weapon

Proving value is often key to securing a potential client’s business. When an agent shows a homebuyer up-to-date market insights or when they educate them on unique opportunities, a bond of trust is formed. As an agent, you’ve shown your value — quick information to act on that a buyer wouldn’t normally have.

Typically, this has been done through MLS hot sheets. You get a market report and translate the data for your clients. Others use automated systems, like BoomTown, to provide updates via e-Alerts (or Listing Alerts). As we all know, information is invaluable, especially in a high-moving real estate market.

Utilizing hot sheets to foment urgency and schedule a showing does require some extra leg work, but the end result is often much greater than what an e-Alert provides. Consider these three scenarios in which the hot sheet can help move the dial.

Check out BoomTown’s version of Hot Sheets.

1The Engaged Buyer

If you’ve already had conversations with the buyer and know what they are looking for (like price and property features) utilize your most up to date hot sheet and find properties corresponding to their needs.

Dig up the most unique opportunities to generate interest. For instance, 123 Main Street posts a price reduction of $15,000. You know the buyer has an interest in properties like these, so send them an email with the listing embedded. Let them know why you think this is an opportunity to act on … and quickly. Then follow up with a call to create urgency. Truly a simple process that buyers can’t resist.


2Breaking the Ice

Cracking the code to a buyer you haven’t spoken to yet is always difficult, but hot sheets can help. Monitor their online behavior and see what kind of houses they’re clicking on, either through e-Alerts or from your real estate website. If the buyer is engaged with these, try and find similar opportunities and email them directly about them.

Similarly, if they are searching your IDX feed and you have access to their search history, that is a huge leg up. Apply the same logic to the hot sheets here. When you find a property like that $15,000 price reduction for 123 Main Street, email them the information, stating you know they have expressed interest in similar properties on your site and would love to schedule a showing. Again, follow up with a phone call shortly after.


3Let the Tools do the Work

Some services, like BoomTown can automate some of the process for you. A plethora of data on the buyer — from listing alerts and property searches — may be housed in your system. Bridging the data you have on a buyer and opportunities in your hot sheet is the hard part.

BoomTown has a seamless integration between the MLS hot sheet and your buyer data. When searching the hot sheet in BoomTown, the system will actually match the buyers in your CRM with the properties that fit them best. It takes into account searches, views and even favorited properties a buyer might have to find the best opportunities. With the click of a button a personalized email can be automatically sent to all leads with an appropriate level of interest in a property. Letting your systems do the work is tantamount to a streamlined process, allowing you to find more opportunities in a shorter window.


Take Hot Sheets to the Next Level

The concept is simple enough. As hot sheets have evolved from quite literally a sheet of paper to a data driven software provided by the MLS, agents are better poised to use this service to their advantage than ever before. Unlike standard e-Alerts, agents will find themselves creating a sense of urgency among buyers, leveraging listing contingencies to motivate buyers into action.

If you have any questions, feel free to reach out to us on Twitter or Facebook.

Real Estate Hot Sheets

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

Download the Tip Sheet

5 Powerful Business Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


Download our Free Guide

4 Steps to a Winning Listing Presentation

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

Download the Guide

How to Structure Your Team for Lead Follow-Up

Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team

Download the eBook

The Modern Real Estate Chief Marketing Officer


Download the Tip Sheet

6 Tips for Standing out Against Competitors

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook


How Top Agents Survive (and Thrive) in a Turning Real Estate Market


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

Download the eBook

The Real Estate Teams Playbook