As a licensed real estate agent, you know that one of the most difficult parts of your job is generating new leads. Traditionally, especially when you were first starting out, you probably leveraged recommendations from your family and friends to get those first few leads. You would hand your mom a stack of your business cards, ask her to pass them along to anyone she knew who was looking to buy or sell a home, and hope for the best. While this method certainly works, it is painfully slow, often produces less than ideal leads, and doesn’t allow you to track and improve your efforts. If only there was a reliable way to quickly generate leads through word-of-mouth that didn’t require asking your mom to pester her roller derby team…
Introducing Facebook Promoted Posts. For less than the cost of a box of business cards, you can use a Promoted Post to get your brand in front of some ideal prospects and start quickly generating high-quality real estate leads. The best part is that Promoted Posts are incredibly easy to set up and manage. Here’s how it’s done.
Step 1: Post on Your Facebook Page
If you haven’t already, share a post with the people that Like your Facebook Page which includes a link to a conversion page on your website. Here is a good example of a post Nick Ratliff Realty Team made promoting their BoomTown Home Valuation Estimator:
BOOMER TIP: Before entering a URL into your Facebook post, make sure to run it through your BoomTown LMS :: Tracking Link Generator so that you are able to segment out the leads generated by your Promoted Post. If you have questions on how to do this, be sure to contact your dedicated Success Manager.
Step 2: Hover Over Boost Post
This will bring up a simple form like the one below.
Step 3: Target Your Post
Select ‘People you choose through targeting’ and click ‘Add Targeting.’ You are able to target by location, age range, gender, and spoken language. When applying your targeting, think about what your ideal lead looks like and where they live.
Step 4: Set Your Budget
Determine how much you want to spend on your Promoted Post – anywhere from $5 to $5,000,000,000. Best practices dictate that you should probably start small and work your way up to spending billions on your lead generation strategy, but it’s up to you.
Step 5: Click Boost Post!
After a short review process (usually about an hour), Facebook will automatically begin displaying your Promoted Post to people that fit into your targeting criteria in their Newsfeeds and on the Right Hand Side.
BOOM! That’s it! Now, all you have to do is kick back and watch all the leads come pouring in! Your Promoted Post will continue to be displayed until your budget has been exhausted. Your results will vary, but you can expect to see some pretty awesome results from this lead generation strategy.
(side note: in less than 24hours, and for only $15, Nick Ratliff’s Promoted Post generated: 6,355 Impressions and 51 Clicks (0.803% CTR) at a $0.29 CPC, and 9 Seller Leads at a $1.67 CPL!)
Give Facebook Promoted Posts a shot and let us know how it goes in the comment section!