Increase Lead Conversion with List Building
Resource Library Lead Management

Increase Lead Conversion with List Building

Today, you got 100 leads. Now, how many of them can you convert before they go stale? Everyone loves to talk about real estate lead generation. However, few focus on the leads they have and how to nurture them.

If you’ve ever noticed revenue dropping or flat-lining, the solution isn’t always getting more leads. Sometimes, it means re-examining how many leads your team is closing. So, let’s talk about increasing your conversion rate, so you don’t waste money on lead generation efforts.

 

The Problems of a Large Database

Lead Conversion Real Estate

Have you ever walked into the grocery store and shopped for toothpaste? Picking the right one can be overwhelming. Do you want the anti-tartar kind or the cavity-prevention kind? Do you want the one with whitening material or enamel protection?  Fluoride, non-fluoride?  Then there’s flavor: mint, Listerine-infused mint, sparkling mint, intense mint … and that’s just mint.

When you look at your lead database and see 10,000 leads sitting there, the first thing your mind does is freak out. It stalls out, really. How in the world are you going to call and close 10,000 leads? Where do you even begin? These are just a few thoughts you’ll experience.

“In Hollywood, there’s a saying for every 100 flyers you hand out, you’ll get 1 person to attend the event. That’s a 1% conversion rate.”

Faced with so many choices, you don’t know what to do or who to call first. Some may champion their way through by organizing a call night, where you cold-call as many leads as you can. But I’ll share a quick tidbit for you: In Hollywood, there’s a saying for every 100 flyers you hand out, you’ll get 1 person to attend the event. That’s a 1% conversion … 🙁 . Attacking the problem randomly won’t be efficient.

The solution: Segment your database into workable lists, i.e. group your leads.

 

How to Increase Lead Conversion

Conversion Funnels for Real Estate

Not every lead is the right fit for your business. Some may have a price point that’s too low. Others might be looking to buy in areas you don’t work. The first thing you need to do is figure out which leads to call.

Outline what business criteria you want to focus on, such as leads who want to buy houses at $300k+ or leads who want to buy along downtown. Maybe even break your database into leads who have come back to your website recently. This will take that 10,000 lead database and sift it into a list of 30-50 leads.  Now, calling them doesn’t seem as hard, right?

Plus, by building lists based on behavior means they’ll be twice as receptive to your call (or email). You know where to start the conversation and you know who to start calling. Lead conversions will jump because you’ve set yourself up for success.

 

Lead Follow-Up Strategies with BoomTown

There are two resources I want to share: 1) BoomTown’s prospecting tools & 2) the BoomTown Library. Each of these will show you various ways to increase lead conversion, support your business, and generate a real ROI.

Smart Prospecting BoomTown

Don't miss the conversation. Get articles like this every week.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

How to Stop Selling Real Estate & Start Building a Business

Tipsheet Download - Jeff Cohn




Download the Tip Sheet

5 Powerful Battle Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

Download our Free Guide

4 Steps to a Winning Listing Presentation




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




Download the Guide

How to Structure Your Team for Lead Follow-Up




Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team




Download the eBook

The Modern Real Estate Chief Marketing Officer




Download

Download the Tip Sheet

6 Tips for Standing out Against Competitors




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

FREE DOWNLOAD

How Top Agents Survive (and Thrive) in a Turning Real Estate Market



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



Download the eBook

The Real Estate Teams Playbook