Jon Widdifield from RE/MAX | BoomTown Real Estate Success Story
Resource Library Success Stories

Jon Widdifield // The Premier Team

There’s a reason 90% of your agents can’t figure out that other CRM…

But first, meet Jon Widdifield with the Premier Team at RE/MAX Executive. He’s been in the business for a decade (and yes, that means he started his real estate career in 2009. Tough year.) He’s seen some things. And seen some systems. In fact, he’s now in charge of training new agents on the team’s technology, and they’ve used:

  • Zurple
  • Kunversion
  • BoomTown

That takes us back to the 90%. While most of his agents struggled with other systems – not understanding the way they worked, not receiving the proper training from the systems themselves, not wanting to waste time with bulky processes – BoomTown was different.

“BoomTown is way easier to use than anything else. The agents pick it up right away.”

Setting You Up for Success

So what happens when your team understands the way a system works and they are properly trained and ramped up for success? Time and money is saved. Lots of time and money.

Jon’s team understood BoomTown. The system is user-friendly and intuitive and it took the guesswork out of their day-to-day priorities. It also took a lot off of Jon’s plate.

“I don’t want to explain something 100 times with another system when there’s something else that’s much easier to use.”

Training courses and certifications mean the team has a dedicated resource to ensure they know the ins and outs of the system and are implementing best practices to see real results. Fast.

“They complete their training classes, and they’re pretty much ready to start–they understand the system.”

A Powerful Partner for Your Team


New agents often struggle with where to start. They don’t know who to call and they don’t know what to say. BoomTown arms them with a prescriptive action plan. It surfaces leads that are actively searching for homes, and provides them with a solid starting point.

Jon knows this firsthand. When he was a brand new agent, he used BoomTown to get his business off the ground.

“It was great for me because I was driven. I had the leads. I had the people to call, and there was a reward at the end. I got closings out of it right away, so we knew it would work, and 10 years later I’m still using it.”

Step Away from the Confusion of Managing Multiple Systems

2 BoomTown sites. 15-20 agents, 100% accountability.

Jon and his team streamlined their processes and they streamlined their systems. No more multi-system management. No more cobbled-together processes. BoomTown had everything they need to run their business in one place. It offered better pipeline management, better (and automatic) nurturing, and kept the agents happy and productive.

“The ease of use is what keeps the agents engaged and productive. So, it’s easy to use, it’s simple, they can do it, it has a lot of tools, the agents will use it–that’s why I would go with this product over another product.”

Agents have all the marketing tools they need at their fingertips. From mass texting and emailing, to automated lead routing, they have become experts at getting the right materials in front of the right people. And that’s where conversions happen.

“The first thing I do is check our BoomTown account, see what’s going on. Make sure our agents are logging in, see what they’re doing behind the scenes, and keep track.”

Better ROI Isn’t A Goal, It’s Inevitable

As Jon explains, if you get a really cheap CRM, you’ll get exactly the return you’d expect. Very little. But with BoomTown, not only do you get the highest performing and most trusted CRM in the industry, you get the assurance of 250+ real estate experts at your back. Support, training, coaching, and digital marketing.

“There’s a support team here. We have weekly calls with BoomTown, where they help pinpoint opportunities. And we’ve gotten deals out of those strategy conversations.”

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