“How was the conference?” I’ve been asked this question approximately 134 times by my friends, family, and coworkers (who also happen to be friends and family) since I returned from Keller Williams Family Reunion 2015 (KWFR) last week. My response has evolved over the past week or so, but I’ve landed on: “Exhilarating, Educational, and Revolutionary!” Most people understand the exhilarating part. Educational? Sure. But revolutionary? Really? To a technology partner?
I think this requires some further explanation, so I’d like to share my three main observations and takeaways.
Alright, here goes…
1. There is an incredible array of technological offerings that strive to address the various goals and challenges that are present in the Real Estate industry
And, that’s great! However, seeing the thousands of agents, team leaders, and broker/owners attempt to navigate the waters of the KWFR Exhibit Hall (where the vendors set up shop) reinforced a specific issue that comes up time and time again: fragmentation. Agents face dozens of challenges when it comes to meeting the expectations of homebuyers and sellers, and there are dozens of vendors in the market to help them solve these challenges, but this leads to a lot of decision-making. Not just about which products/systems/vendors to invest in, but how to seamlessly integrate them to fully utilize them and attain the highest ROI.
It’s crucial for agents to seamlessly consolidate all the necessary technological pieces in order to stay competitive. They need a consumer friendly IDX website, lead generation, a constantly evolving lead conversion tool, etc. in one fluid system to ensure the utmost agent productivity and conversion rates. When all their tools are in one centralized solution, they can simplify their lives, concentrate less on system management, and put their energy towards the real dollar producing activities that actually help them move the needle.
2. Real Estate technology is only as powerful as the way it is utilized.
I spoke to a large number of agents at the conference that already have decent systems in place, but still felt their potential was capped. The more I reflected on these conversations, the more apparent it became that the systems were being underutilized. Why? I am convinced that it’s due mainly to a lack of support behind those systems.
It’s the humanity and guidance to back the systems that’s lacking. Too many offerings ship you the product and say good luck! Over a third of BoomTown’s 170ish employees are client facing. That comes out to 60 plus real people that will actually get on the phone to problem solve, guide, coach, and strategize. They also know what works, and can share proven strategies others have used to double, triple, and quadruple their business. Technology is great, but the people behind the technology make the difference.
3. Combine top-of-the-line, integrated technology with amazing people and you have an opportunity to change people’s lives for the better.
At the conference I had the pleasure of consulting with both prospective clients and current clients. This is always an eye opener. I’ve heard inspiring success stories in my 4 years with BoomTown, but having an opportunity to shake hands and hear firsthand from our clients that have, for example, quadrupled their production, transformed their business into a finely tuned machine, and “gotten their weekends back” through their partnership with BoomTown was extremely powerful. It’s thrilling to be a part of something that empowers them to make significant leaps forward in their business.
I now have an even deeper understanding of the challenges that exist in the industry, and am even more inspired to show how we can really help and have a significant and positive impact on our client’s lives. So, was KWFR exhilarating from my (a technology partner’s) perspective? Of course. Educational? No doubt. Revolutionary? Absolutely.
If you want to see for yourself how others are building their business, check out our next Success Showcase webinar.