Keller Williams Family Reunion 2015 – 3 Revolutionary Takeaways (a tech partner’s perspective)
Resource Library Real Estate Industry

Keller Williams Family Reunion 2015 – 3 Revolutionary Takeaways (a tech partner’s perspective)

“How was the conference?”  I’ve been asked this question approximately 134 times by my friends, family, and coworkers (who also happen to be friends and family) since I returned from Keller Williams Family Reunion 2015 (KWFR) last week. My response has evolved over the past week or so, but I’ve landed on: “Exhilarating, Educational, and Revolutionary!” Most people understand the exhilarating part. Educational? Sure. But revolutionary? Really? To a technology partner?

I think this requires some further explanation, so I’d like to share my three main observations and takeaways.

Alright, here goes…

1. There is an incredible array of technological offerings that strive to address the various goals and challenges that are present in the Real Estate industry

And, that’s great!  However, seeing the thousands of agents, team leaders, and broker/owners attempt to navigate the waters of the KWFR Exhibit Hall (where the vendors set up shop) reinforced a specific issue that comes up time and time again: fragmentation.  Agents face dozens of challenges when it comes to meeting the expectations of homebuyers and sellers, and there are dozens of vendors in the market to help them solve these challenges, but this leads to a lot of decision-making. Not just about which products/systems/vendors to invest in, but how to seamlessly integrate them to fully utilize them and attain the highest ROI.

It’s crucial for agents to seamlessly consolidate all the necessary technological pieces in order to stay competitive. They need a consumer friendly IDX website, lead generation, a constantly evolving lead conversion tool, etc. in one fluid system to ensure the utmost agent productivity and conversion rates. When all their tools are in one centralized solution, they can simplify their lives, concentrate less on system management, and put their energy towards the real dollar producing activities that actually help them move the needle.

2. Real Estate technology is only as powerful as the way it is utilized.

I spoke to a large number of agents at the conference that already have decent systems in place, but still felt their potential was capped.   The more I reflected on these conversations, the more apparent it became that the systems were being underutilized.  Why?  I am convinced that it’s due mainly to a lack of support behind those systems.

It’s the humanity and guidance to back the systems that’s lacking. Too many offerings ship you the product and say good luck! Over a third of BoomTown’s 170ish employees are client facing.  That comes out to 60 plus real people that will actually get on the phone to problem solve, guide, coach, and strategize.  They also know what works, and can share proven strategies others have used to double, triple, and quadruple their business. Technology is great, but the people behind the technology make the difference.

3. Combine top-of-the-line, integrated technology with amazing people and you have an opportunity to change people’s lives for the better. 

At the conference I had the pleasure of consulting with both prospective clients and current clients.  This is always an eye opener.  I’ve heard inspiring success stories in my 4 years with BoomTown, but having an opportunity to shake hands and hear firsthand from our clients that have, for example, quadrupled their production, transformed their business into a finely tuned machine, and “gotten their weekends back” through their partnership with BoomTown was extremely powerful. It’s thrilling to be a part of something that empowers them to make significant leaps forward in their business.

I now have an even deeper understanding of the challenges that exist in the industry, and am even more inspired to show how we can really help and have a significant and positive impact on our client’s lives. So, was KWFR exhilarating from my (a technology partner’s) perspective?  Of course.  Educational?  No doubt.  Revolutionary?  Absolutely.

If you want to see for yourself how others are building their business, check out our next Success Showcase webinar.

Sign Up Now!

 

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content


How To - November Graphic

FREE DOWNLOAD

3 Common Problems for Real Estate Agents
(and how to solve them)



Speed to Lead

FREE DOWNLOAD

The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

FREE DOWNLOAD

If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




Download the Tip Sheet

5 Powerful Business Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

Download our Free Guide

4 Steps to a Winning Listing Presentation




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




Download the Guide

How to Structure Your Team for Lead Follow-Up




Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team




Download the eBook

The Modern Real Estate Chief Marketing Officer




Download

Download the Tip Sheet

6 Tips for Standing out Against Competitors




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

FREE DOWNLOAD

How Top Agents Survive (and Thrive) in a Turning Real Estate Market



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



Download the eBook

The Real Estate Teams Playbook