The Missing Ingredient That Can Assure Success in Real Estate
Resource Library Blog

The Missing Ingredient That Can Assure Your Success in Real Estate

Here is a pretty simple pattern. The larger your lead database grows, the more successful your real estate business will be. We have seen a direct correlation between real estate growth and the size of a lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. In fact, we’ve discovered that teams and businesses investing in lead generation efforts experience a compounding growth effect. Over eight years, they typically witness growth in production volume by four times. On top of that, we’ve uncovered a formula to virtually assure success in real estate.



But while the numbers may seem simple, actually getting there can be trickier. After all, you are one person! You only have 24 hours in the day and 7 days in the week to work with… so how do you tackle it all and keep up with that treasure trove of a database? Let’s lay it all out.


The Time Conundrum


First things first. What really goes into managing a database?


Say you’ve got 1,000 leads in your database. Maybe 25% of those are “nurture” leads and you need to periodically reach out in order to keep them on the backburner. You’ve also got a handful of leads that are 6 months out from being ready to buy, so you have an eye on them. Maybe you’ve got 25 hot new leads this week that registered on your site. And those leads need to be reached out to immediately! (The critical first touch.) On top of that, you have past clients to follow up with, cold leads to circle back with… oh, not to mention the day-to-day of running your business.


When you look at it all together, it’s a lot of hard work.


Historically, people have turned to technology to make that work easier. But there’s an emerging factor that could be the key to assuring success in real estate: lead support services for agents.


Getting Off the Hamster Wheel


We’ve already highlighted how your lead database impacts your growth and potential for production volume. But now imagine all those leads. An agent has to make the initial engagement with a new lead. Oftentimes, they have to nurture them for up to a year. They have to constantly engage and re-engage with them. And when they become an active “client,” they have to provide exceptional service.


But, you didn’t get into real estate to chase every new lead, right? To be glued to your phone or your desktop, at-the-ready to respond at a moment’s notice. No, you got into real estate to make connections, have conversations, solve problems. You got into real estate to sell real estate! But, as we all know, it’s critical that someone chases those leads and that new leads are responded to immediately.


So if you want to squeeze every cent out of your growing database, you have two choices.

  • 1. Be in 100 places at once
  • 2. Invest in the right support


The Missing Ingredient to Assure Success


Technology can assist with those tasks, but a supporting service, like RealContact for example, would enable agents to focus on the biggest dollar-productive activities: handling clients. This extra “support” takes care of the lead engagement. It manages the lead nurturing. And when coupled with technology, it accelerates lead conversion. It leads to 4x growth.


So when it’s 8:00AM and you’re stuck in traffic, you don’t have to worry about a new lead being ignored. Or when someone registers on your site at 2:00AM and you’re sound asleep, there’s someone ready to reach out and make the connection.



Let’s face it, the real estate hustle is real. The faster you move, the harder you work, the more you “grind,” the more successful you’ll be. But it’s 2019. There’s a way to capitalize on the grind, without spinning all of your wheels and burning out. Not to mention, your time could be better spent elsewhere.


Your time is best spent making that real human connection – doing a showing, closing a deal. And the way to assure success in real estate is by investing in the right support services that will allow you the time and energy to focus on those dollar-productive tasks. To get off the hamster wheel and get back to what you love… selling real estate!

Want to Improve Your Lead Follow-Up? Check Out BoomTown’s CRM >>

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

Download the Tip Sheet

5 Powerful Business Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.