Mastering the Art of Accountability in Five Steps
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Mastering the Art of Accountability in Five Steps

Step 1: Start with a Plan

What are you holding yourself and your team accountable to? The quickest way to sabotage a good goal is to not establish what you are working towards in the first place. We suggest taking your time on this one.

If you do not already have one in place, begin with a business plan. Make a business plan for the business, but also personal business plans for yourself and your team members.

These plans serve as the foundation of your accountability. If you fall short of your goals, it is much easier to get back in the game with a firm foundation in place.

[Start with Tom Ferry’s Free Business Plan Here!]

Step 2: Set Manageable Goals

Within these business plans, you need to set manageable goals. Look long and hard at your current income and resources. And then set goals within your business plan that are reachable in the next year with your current resources.

There is a reason many New Years resolutions don’t make it past January 30th. You can easily avoid falling into bad habits through biting off what you can chew.


Step 3: Choose Your Accountability Tools

The goals are set, now what devices are you going to use to achieve them? If you are the type of person that a Post-It Note and will power will do, then wonderful! However, running your own business, let alone supervising the business of your team, will require a system to facilitate accountability.

Begin by placing your business plans in an easily accessible place where everyone can monitor and manage their goals.

When it comes to daily, weekly and monthly steps, you need a system that works for the entire team.

[Good Question: Why Does Technology Matter in Real Estate?]

Step 4: Make it Work

It is one thing to set goals and find the right tools to facilitate your plans. It is another thing entirely to put those plans into motion. In order to do so you need to enact healthy accountability practices in your business that encourage and aid reaching goals.

Figuring out what motivates your agent first, and then deciding what type of accountability practices you should enable is key. Some team members may respond better to more frequent check-ins, while others do better with more autonomous time to complete tasks.

This really does come down to the specific team member, but remember, accountability is all in the approach.


Step 5: Be the Boss

Mastering accountability as a business owner is only achieved through being a leader. Many business owners have a hard time stepping back, even a little, in order to regulate and manage agent accountability.

It’s difficult to achieve a healthy balance in your business, but many have walked this path before. Practice makes perfect. And you need to be the leader of not only your business, but also a model of accountability if you are going to ask others to do the same.

When you begin to set an example for your team and reap the benefits of accountability, it will only serve to encourage your team members.

Real Estate Agent Accountability

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