Scott Shuman // Sue Adler Team
Resource Library Success Stories

Scott Shuman // Sue Adler Team

How do you move a thousand people forward a foot at a time, rather than moving one person forward a thousand feet?

Scott Shuman had a two-fold problem. The Sue Adler Team set an ambitious goal of $120 million in sales for 2014. Finding and handling the number of real estate leads it would take to reach that goal was problematic. Each client took up hours of an agent’s time. At anytime, only a percentage of leads were moving through the sales funnel.

The other side of Scott’s problem came from the sales staff, i.e. the agents. Every real estate team has its all-star agents. But it can be unhealthy for the team to be carried by one mega agent. What happens if that person leaves?

Solving Productivity Issues

Looking at the situation, Scott realized he needed to move a thousand people forward a foot at time, versus moving one person forward a thousand feet. The answer came from an irregular solution.

Normally, people start with human resources. “We need more agents.” But Scott turned the problem around. Instead of focusing on the agents, he focused on the leads — specifically, how they were handled. This is where he leveraged BoomTown.


Using the BoomTown Platform

To reach their goals, time needed to be saved handling leads (without sacrificing quality service). The first step was connecting previously separate systems. Their lead generation piped into their BoomTown website, which then converted leads and fed them into the BoomTown CRM. Every marketing stage was connected and information was recorded for Scott to see.

Because the BoomTown platform reduced effort from the sales-side, agents with the Sue Adler Team immediately reaped the rewards. More connections, and more closings.

The process was simple:

  1. Connect their systems for better information
  2. Organize and categorize leads for easy follow-up
  3. Automate their follow-up processes
  4. Monitor and track the results for better business decisions

What the Sue Adler Team experienced was life-changing. Agents weren’t overworked trying to meet their goals. They realized their goal was too low and aimed for even higher. In fact, their team saw $100 million in growth last year, all directly attributable to BoomTown.

Turning Knowledge into Power


Whether or not, if you have 2 agents or 200 agents, anyone can go into BoomTown and figure out in 5 minutes who’s in the database, how many leads have been generated, who is/isn’t following up with their leads, and so on.

This knowledge becomes your power. You can immediately see which agents are performing and which aren’t. You can calculate return on investment (ROI) and know what you need to reach your goals.

“We provide all the popcorn kernels. BoomTown provides the heat to make them pop. And when they pop, that’s a sale.” — Scott Shuman

By focusing on their leads (and how they were handled), Scott solved two problems at once. His all-star agents remained happy, because they received more leads and could handle them easily with BoomTown. By leveraging the information from BoomTown’s platform, they reduced work, opening up more time to handle a client’s needs. It was a win-win.

Similar Content

Ready to see a demo?

See what BoomTown can do for your business.

Or call us: (843) 300-3320

(843) 300-3320

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

Download the Tip Sheet

5 Powerful Business Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.