What Sets Real Estate Technology Apart in 2019?
Resource Library Blog

What Sets Real Estate Technology Apart in 2019?

Success in real estate is nearly impossible in 2019 without the support of a robust technology platform, this much is clear. But how do you know what is the right tool for you? In the end, it comes down to your return on investment. Is your real estate CRM empowering you to generate as much business as possible?

 

BoomTown Named Real Estate CRM Market Leader, Summer 2019

 

G2 Crowd recently announced their top picks (based on real user reviews) of the highest performing real estate CRMs on the market, and BoomTown was a clear winner. Users reviewed the CRMs based on things like; ease-of-use, automation, integration with other systems, database organization, mobility and accessibility, etc.

 

 
Choosing the best real estate CRM starts with 4 main categories. These should be the checkboxes you cross off as you shop for a CRM.

 

1Does it Create Tech-Enabled Agents?

The best real estate CRMs enable agents. Think in broad terms here. Enable agents to contact hundreds of leads in an hour. Enable agents to find ready-to-close opportunities. Enable agents to prioritize based on ROI (i.e. tasks more likely to generate $$$).
 
Tech-enabled agents are able to close 183% more deals. They see more responses from leads and convert on a faster timeline. Imagine taking a homebuyer from a 6-month window to 3 months. Go from getting 5 responses to 22 responses (from unconverted leads).

 

 

As you look at real estate CRMs, ask if they:

  • Handle all aspects of lead nurture. Can the CRM automate communication? That way, you don’t have to email and call every single lead yourself.
  • Filter and categorize leads based on readiness (or likelihood to close). A good real estate CRM can match leads to properties and suggest they look at it.
  • Give insights into website visitors. Can the CRM tell you which leads have visited the website in the last 30 days? Those could be hot opportunities to prioritize.

 

2Is Workload Reduced?

Technology like a real estate CRM should reduce work. Not add to it.
 
Yes, it might be a new process. In the beginning, it’ll take time getting acclimated. But in the end, you should be able to reduce the work that’s not dollar-productive. Example: Responding to new leads. A CRM can automatically send an email you’ve programmed (versus you doing manually). Think about the time saved.
 
In real estate, time is money. Look for communication tools and the CRM’s ability to organize leads/tasks. Agents should be sharing their knowledge, not finding people to share their knowledge with.
 

 
Beware! Some real estate CRMs will have lots of features. “Bells and whistles.” They’ll promise to save time. But you need to examine how easy the system is to use. Does it take 20 minutes setting up CRM tools? Or does it take 2 minutes? How is their support? If you can’t get someone on the phone to walk you through something, you’ve got a problem. BoomTown’s support is unparalleled.
 
If the CRM isn’t easy to use, you’ll only add work for yourself. You’ll be busy trying to figure out new software. (No thank you!)

 

3Can It Work with Other Tools?

There’s no “all-in-one” tool for a real estate business. Anyone promising it is fooling you. A real estate CRM can do a lot, but you’ll still be using other software like showing apps and office management tools.
 
This is where you’ll want to ask about integrations. Can the real estate CRM work in sync with other tools? If so, which ones? A good example: BoomTown integrates with dotloop. A real estate CRM with transaction management software.
 
You’ll want to make sure the CRM is flexible to your business. Not the other way around.


Explore the Power of BoomTown’s CRM


4Does the CRM Go Beyond Organizing Leads?

For real estate agents looking to move beyond spreadsheets and rolodexes of leads, a CRM is a natural next-step. But we’re past 1999.
 
The best real estate CRMs do more than organize leads. They match leads to properties. A CRM should recognize that Jack Catterton is looking for colonial-style homes around ~$300k. It should see Jack is interested in San Diego properties. Then it should take that data and see what homes are available, and tell you: “Jack would be a good fit for these 27 properties.”
 
This allows you to look like an expert without having to ask homebuyers 20 questions. When a new property hits the market, it allows you to instantly find homebuyers who would like it. That’s something especially helpful for large MLS markets.
 

 

(Pssst. Want to go even further? How about qualified, transaction-ready leads?)

Good news. BoomTown recently announced a new solution, Success Assurance.
 
Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content


How To - November Graphic

FREE DOWNLOAD

3 Common Problems for Real Estate Agents
(and how to solve them)



Speed to Lead

FREE DOWNLOAD

The Modern Agent’s Guide to Social Media Strategy



Speed to Lead

FREE DOWNLOAD

If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




Download the Tip Sheet

5 Powerful Business Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.




Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.




The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.




Download

6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.