A great way to drive traffic to your real estate site and generate more leads is to promote your internal network of vendors. Many Brokers have seen success by adding content pages on their websites for their vendor partners (from inspectors, and home repair companies to landscaping and pest control services). They’ve found that by leveraging their sphere of influence, they are both building stronger relationships with their vendor partners, increasing traffic to their site, and finding new clients.
Creating helpful vendor pages on your site positions your brand as a local expert too. Just like Google's algorithm changes encourage you to be the authority of your domain, in the fast-paced real estate industry it is crucial to set yourself above the competition and become the “one stop shop” for your clients. Not only will you offer your real estate expertise, but now you have the value-add of suggestions on the best lenders, home repair companies, inspectors, etc. By promoting these other brands, you are also tapping into the traffic for each of these companies and expanding your pool of prospects.
Here are some tips to promote your partnerships and increase your site traffic:
- Create personalized pages for each type of service on your site (BoomTown users, this is so easy to do on your new WordPress sites!)
- Add client testimonials, images, and compelling stories to show why you recommend these companies
- Create business cards for each vendor to hand out to their clients, and include the URL to the page you created for them on your site
Your vendor partners will appreciate the promotion, and you will appreciate the increased traffic and leads!