Take Your Pinning Off The Wall
Resource Library Lead Generation

Take Your Pinning Off The Wall

The latest sensation on the social media scene is Pinterest, a self-proclaimed “online pinboard” where you can “organize and share things you love.” But, if you ask me, it is so much more than that! If you are strictly looking at the numbers, in May 2011 Pinterest saw 50,000 unique visitors. Fast-forward to February 2012 and Pinterest is seeing 11,000,000 unique visitors, making it the fastest growing website EVER. Pinterest has more referral traffic than YouTube, Google+, and LinkedIn combined.

You may be wondering why is Pinterest valuable to you as a Realtor? Pinterest is your opportunity to truly utilize the age-old wisdom of “a picture is worth a thousand words.” Your Pinterest profile can show a potential lead more about who you are than your Facebook profile can. You should use your Pinterest boards to highlight your personal interests and those things that you are passionate about. Pinterest is not the place to post all of your listings; it is where you need to highlight what your brand represents.

So how do you start? Much like Facebook, it is best to first start with a personal profile before you move on to a business profile. When creating your personal profile keep your business in mind, but show who you are. Are you passionate about your market? During their webinar, InmanNext offered a few examples of individuals and businesses really taking advantage of Pinterest. Raj Qsar is a Realtor in Orange County, who is obviously very passionate about his market. Through his profile you can also see that Raj is interested in other things…like hamburgers! His profile is a great example of incorporating personal interests with business. He has included a board he created to introduce his team members and by utilizing the comments section he is able provide a brief bio of each member of his team, while the gorgeous photos backlink to his website. Remember to stick to the ratio of 80% personal and 20% business. Hard work only takes you so far. Gaining clients is not just about working hard; for them the most important aspect of choosing a Realtor is the feeling that they have about you and your brand.

Once you have established your personal Pinterest profile (say that 3 times fast!), your next step will be to create your business profile. The InmanNext team offered Style House Realty as an example of what to do with a business profile. Again, the key is to make it personal – even though it's about your business. Style House Realty does a great job of showcasing their brand while providing much more than just listings to their followers; they are showing what their brand represents.

The great news is, you have several helpful tools available to you to make your pinning uncomplicated and streamlined, the first of which is the pinmarklet which you can easily add to your bookmark bar in Chrome or Firefox. Adding the “Pin It” button will allow you to easily pin images (and subsequently create backlinking) from any website you visit. As you might imagine, the Pin It button will not only be useful to you, but also your blog readers. It is critical to use unique images in order to create pinnable material for your readers. Another useful tool provided by Pinterest is the ability to see who is backlinking to your site. You need only visit pinterest.com/source/_________ (insert company website domain) to see who is linking to your site.

So, let's cover the “Do's and Don'ts of Pinterest”:


Use common sense!

Pin blog posts

Pin things you're passionate about

80% personal / 20% business

Be social! Comment, Like, Repin


Pin only your listings

Pin only business items


Broadcast every pin on Facebook (Pinterest is fully integrated with Timeline –

use this tool wisely)

Be sure to check out InmanNext's webinar, and happy pinning!

Don't miss the conversation.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

Similar Content

How To - November Graphic


3 Common Problems for Real Estate Agents
(and how to solve them)

Speed to Lead


The Modern Agent’s Guide to Social Media Strategy

Speed to Lead


If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)

The Essential Guide to Building a Real Estate Business

Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.

Download the Tip Sheet

5 Powerful Business Tips from Steve Harney

Download our Free Guide

The 3 P’s for Winning Listings


4 Steps to a Winning Listing Presentation

It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!

Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program

7 Tips to Getting Your Agents to Adopt New Technology

They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.

Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business

Download the Tip Sheet

How to be a Winner in the Real Estate World

How to Structure Your Team for Lead Follow-Up

Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.

Say Hello to Hiring: The Essential Guide to Growing a Team

Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.

The Modern Real Estate Chief Marketing Officer

In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.


6 Tips for Standing out Against Competitors [Free Tip Sheet]

In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.

Register for the Series

Fill out this form and register for all of our upcoming webinars at once!

Ready to see a demo?

See what BoomTown can do for your business.

FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.

Seller Lead eBook

How Top Agents Survive (and Thrive) in a Turning Real Estate Market

What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.


Want to handle objections like a champion?
Download our scripts playbook!

Seller Lead eBook


Convert seller leads. Get the best strategies to conquer listings in your market.

The Real Estate Teams Playbook

We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.