The #1 Way to Bring Leads Back to Your Site
Resource Library Lead Generation Lead Management

The #1 Way to Bring Leads Back to Your Site

With all the marketing options that are available to real estate agents today, it's easy to be overwhelmed, but you might be missing out on the number ONE way to bring leads back to your site!  Did I mention that with most CRMs it’s free and easy?

Customized listing updates (e-Alerts for BoomTown users) are the number one tool for driving your leads back to your website over and over again.  In fact, BoomTown data has revealed that when you set up an e-Alert, your lead is 5 times more likely to return to your website for 100+ visits! These alerts are particularly useful in the real estate industry as time is of the essence for buyers seeking homes! It is an invaluable tool to be able to alert potential buyers of relevant properties first, and gain their trust. These alerts are only sent to specific customers based on their unique situation and interests so you can effectively notify them about relevant information such as: 

  • A property that is new to the market

  • A property that is back on the market

  • A property with a reduced price

BoomTown's system allows you to set up e-Alerts to regulary send out new and reduced properties to your leads based on specific search criteria that you choose. The MLS updates are received in the system within an hour and updates are processed in our clients’ websites immediately, so changes and new listings are basically delivered in real time. This means that every time BoomTown sends out an e-Alert on your behalf, your lead receives the freshest information related to their home search. Now that’s what I call customer service!

Always set up your notifications for leads immediately after they register their information. (BoomTown users, check out our Knowledge Base article for more information on how to setup an e-Alert). This can be a daunting effort somehow, so most systems allow you to set up an automated notification system. For example in the BoomTown system, an automated alert can be sent 18-24 hours after a lead is registered (if the agent has not yet created an e-alert), as long as the lead has performed a search on the site, and has viewed two properties. (In the BoomTown system, this can be found under “e-Alert settings” within “My Settings” in BoomTown.  Check out our Knowledge Base article for detailed instructions).

While automated listing updates are a great safeguard, it is still very important that you review them and adjust the search criteria to ensure the best possible alerts are sent to your leads.  Also, as time passes, a buyer's home search criteria can change.  Be sure to check your leads’ notifications regularly and update their criteria when needed.

Now that you know the number ONE way to drive leads back to your site, log into your CRM and make sure each lead is setup to receive e-Alerts!

Don't miss the conversation. Get articles like this every week.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.
Resource Library Lead Generation Lead Management

The #1 Way to Bring Leads Back to Your Site

With all the marketing options that are available to real estate agents today, it's easy to be overwhelmed, but you might be missing out on the number ONE way to bring leads back to your site!  Did I mention that with most CRMs it’s free and easy?

Customized listing updates (e-Alerts for BoomTown users) are the number one tool for driving your leads back to your website over and over again.  In fact, BoomTown data has revealed that when you set up an e-Alert, your lead is 5 times more likely to return to your website for 100+ visits! These alerts are particularly useful in the real estate industry as time is of the essence for buyers seeking homes! It is an invaluable tool to be able to alert potential buyers of relevant properties first, and gain their trust. These alerts are only sent to specific customers based on their unique situation and interests so you can effectively notify them about relevant information such as: 

  • A property that is new to the market

  • A property that is back on the market

  • A property with a reduced price

BoomTown's system allows you to set up e-Alerts to regulary send out new and reduced properties to your leads based on specific search criteria that you choose. The MLS updates are received in the system within an hour and updates are processed in our clients’ websites immediately, so changes and new listings are basically delivered in real time. This means that every time BoomTown sends out an e-Alert on your behalf, your lead receives the freshest information related to their home search. Now that’s what I call customer service!

Always set up your notifications for leads immediately after they register their information. (BoomTown users, check out our Knowledge Base article for more information on how to setup an e-Alert). This can be a daunting effort somehow, so most systems allow you to set up an automated notification system. For example in the BoomTown system, an automated alert can be sent 18-24 hours after a lead is registered (if the agent has not yet created an e-alert), as long as the lead has performed a search on the site, and has viewed two properties. (In the BoomTown system, this can be found under “e-Alert settings” within “My Settings” in BoomTown.  Check out our Knowledge Base article for detailed instructions).

While automated listing updates are a great safeguard, it is still very important that you review them and adjust the search criteria to ensure the best possible alerts are sent to your leads.  Also, as time passes, a buyer's home search criteria can change.  Be sure to check your leads’ notifications regularly and update their criteria when needed.

Now that you know the number ONE way to drive leads back to your site, log into your CRM and make sure each lead is setup to receive e-Alerts!

Don't miss the conversation. Get articles like this every week.

Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

Give it a try. It only takes a click to unsubscribe.

How to Stop Selling Real Estate & Start Building a Business

Tipsheet Download - Jeff Cohn




Download the Tip Sheet

5 Powerful Battle Tips from Steve Harney




Download our Free Guide

The 3 P’s for Winning Listings




Download

Download our Free Guide

4 Steps to a Winning Listing Presentation




Download the Tip Sheet

4 Pillars to Creating & Maintaining a Successful Lead Management Program




Download the Tip Sheet

7 Tips to Getting Your Agents to Adopt New Technology




Download the Tip Sheet

Powerful Prospecting Lessons to Build Your Business




Download the Tip Sheet

How to be a Winner in the Real Estate World




Download the Guide

How to Structure Your Team for Lead Follow-Up




Download the eBook

Say Hello to Hiring: The Essential Guide to Growing a Team




Download the eBook

The Modern Real Estate Chief Marketing Officer




Download

Download the Tip Sheet

6 Tips for Standing out Against Competitors




Register for the Series

Fill out this form and register for all of our upcoming webinars at once!





Ready to see a demo?

See what BoomTown can do for your business.





FREE: 1-3-5 Goal Setting Template

Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


Seller Lead eBook

FREE DOWNLOAD

How Top Agents Survive (and Thrive) in a Turning Real Estate Market



FREE SCRIPTS

Want to handle objections like a champion?
Download our scripts playbook!




Seller Lead eBook

FREE DOWNLOAD

Convert seller leads. Get the best strategies to conquer listings in your market.



Download the eBook

The Real Estate Teams Playbook