We know you need tools to tackle any market! As the shift to a seller’s market continues, we’ve developed ways to help BoomTown teams not only obtain listings, but maintain them as well. We addressed two essential needs:
1. A tool for agents to use when completing a listing presentation that leverages the power of all the leads in the system.
2. A way to quickly give the owner of the property quick and accurate information about the online activity of the listing.
Cue: BoomTown's Best-Fit Leads and Listings Manager tools! These tools allow brokers and agents to focus on their seller clients and maximize their time by identifying targeted buyers to market their listings to.
Here are some tips and tricks:
Obtaining the Listing:
A seller looks for an agent with a keen understanding of their region/niche, a professional website and office, and most importantly, the ability to connect leads to their property. Before going into a listing presentation, type in the property attributes of the house and the expected selling price, and have your search results ready. Explain to the seller that though many agents will show the “thousands of leads” they have, they can’t show exactly which leads are looking for the seller’s particular house. Using BoomTown’s Best-Fit Leads, however, you can show the seller your list of leads, with detailed, documented search criteria, and how at any moment you can send a bulk email, or call them individually. You will instantly be able to promote their house the second it’s on the market, leveraging thousands of leads that are searching for a home with that criteria!
Maintaining the Listing:
Once you have wowed the seller and obtained the listing, the seller will undoubtedly want frequent updates on your progress. Keeping your seller happy is simple with the BoomTown Listings Manager feature. The Listings Manager allows an agent to view activity on a listing, specifically which leads have viewed, favorited, and inquired about the property. You also can view the week-over-week stats on the property. These are great, concrete things to show your seller! Use the Best-Fit Leads tool to match leads that are deemed good fits for that listing based on their search behavior, and send an email blast or promote through social media! The Listings Manager will then document the increased activity you’ve generated through this, and you can show your seller all the traffic! The Listings Manager also enables you to send bulk emails to ANYONE that views or favorites the property! Blanket advertising is a waste of your time and money, and is a practice that should be left in the past. We can now leverage our data to allow incredibly targeted promotions. Take your database of leads and find the right segment that is ready to buy the exact house you are selling!