To Call or Text Real Estate Leads? The Value of a Hybrid Approach
Resource Library Blog

To Call or Text? The Value of a Hybrid Approach

In real estate, it’s all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we’ve been gathering data to learn what methods work best for lead conversion.
 

Unique Benefits of Calling Vs. Texting

 
With recent floods of robo dialers and spam calls, it’s easy to see why texting has become a popular choice for agents. Texting has the advantage of delivering messages with high open rates, versus calling which requires an answer to get the conversation going. With a text, you also have the ability to show and not just tell. You can easily include links to properties, your website, etc., without the added step of an email. Another advantage that almost goes without saying is that texting is the preferred method of communication for millennial and Gen Z consumers. And generations across the board have grown more comfortable with texting with businesses. In fact, a recent study showed that 39% of businesses use texting to talk to customers. [Zipwip, 2019]
 
However, phone calls oftentimes still reign supreme in the minds of real estate professionals. Why? Because they’re in the business of relationships. The human-to-human connection is where they thrive.

We hear it all the time; “If I can just get them on the phone, I’ll close the deal!”

 

 

 

So, what’s the most effective approach?

 
We recommend a hybrid approach. Based on our data, a text-to-call strategy works really well. Leverage the automation, consistency, and high open rates of a text message to start the conversation and build that trust to then invite the lead to a phone call.
 
Use the text to introduce yourself and immediately display value. Then, schedule a call or (better yet) bring the text conversation to a point of engagement where the phone call actually feels natural and easy.
 

Looking for the perfect text script?

 
Here are two top-performing openers from the texting data we’ve collected.

  • 21.38% Engagement: “Hi (visitor name) this is (agent name) with (company). I wanted to send you some listings. Which neighborhoods are you looking in?”
  • 41.42% Engagement: “Is this (visitor name)?”
  • Let BoomTown handle the outreach for you.

     
    Here’s a trend that I’ve noticed in my 10+ years of working alongside real estate professionals. The most successful agents and brokers tend to do these 3 things: prioritize their time based on dollar-productive activities, leverage the value of their database, and diversify and grow their lead sources. Agents should be out in the field, going to appointments, shaking hands, making connections, closing deals. Not bogged down in the trenches of follow-up.
     
    But, those texts and calls that engage new leads are critical for building a healthy book of business. The reality is, most agents simply don’t have the bandwidth to keep up with it on their own. That’s why BoomTown recently announced a new program called Success Assurance. This program uses a lead concierge to handle the qualification and initial follow-up for you. Allowing you to jump in when the leads are ready. We’re gathering data and feedback from our clients to continuously improve the lead engagement experience and boost lead conversions.
     
    Those clients of ours who have taken advantage of the Success Assurance program have already seen remarkable results and we’re excited to empower agents in this new era of technology that works smarter and harder.


    Discover What’s Possible with BoomTown!
    Request a Demo


    Don't miss the conversation.

    Join thousands of real estate professionals and get the strategies you need, straight to your inbox.

    Give it a try. It only takes a click to unsubscribe.

    Similar Content


    7 Ways to Get More Seller Leads (Beyond Just Direct Mail)

    A strong seller lead strategy is crucial for a profitable real estate business. Use these tips to go beyond just direct mail campaigns and find new opportunities to score seller leads.




    How To - November Graphic

    FREE DOWNLOAD

    3 Common Problems for Real Estate Agents
    (and how to solve them)



    Speed to Lead

    FREE DOWNLOAD

    The Modern Agent’s Guide to Social Media Strategy



    Speed to Lead

    FREE DOWNLOAD

    If you don’t follow up, someone else will. Here you’ll find some surprising numbers about speed-to-lead and learn how YOU can take advantage of missed opportunity ($)



    The Essential Guide to Building a Real Estate Business

    Ask yourself, do you want to sell houses for the rest of your life or do you want to build a thriving business? In this guide, Jeff Cohn, founder of Elite Real Estate Systems, teaches us how to focus on being a business owner and not just an agent.




    Download the Tip Sheet

    5 Powerful Business Tips from Steve Harney




    Download our Free Guide

    The 3 P’s for Winning Listings




    Download

    4 Steps to a Winning Listing Presentation

    It’s time to learn how to land any listing. Here are 4 tried-and-true tips for preparing a listing presentation that wins every time!




    Download the Tip Sheet

    4 Pillars to Creating & Maintaining a Successful Lead Management Program




    7 Tips to Getting Your Agents to Adopt New Technology

    They say a tool is only as good as the one who wields it…and this couldn’t be more true with real estate technology. Here you’ll learn how to assure (once and for all) that your agents will adopt the technology that you’ve invested in.




    Download the Tip Sheet

    Powerful Prospecting Lessons to Build Your Business




    Download the Tip Sheet

    How to be a Winner in the Real Estate World




    How to Structure Your Team for Lead Follow-Up

    Lead follow-up is oftentimes what separates the good from the great. In this guide you’ll learn how to structure your team (from the top) for smooth and effective lead follow-up.




    Say Hello to Hiring: The Essential Guide to Growing a Team

    Expanding your real estate business is an exciting and lucrative time. And in real estate, we know it’s all about your people. Check out this free guide with tips for effective hiring practices.




    The Modern Real Estate Chief Marketing Officer

    In real estate today it’s not enough to just be great at selling houses. In this guide we’ll cover how and why you should consider investing in a Chief Marketing Officer.




    Download

    6 Tips for Standing out Against Competitors [Free Tip Sheet]

    In real estate, things move fast and the competition doesn’t sleep. So, what are you doing to stand out? In order to be the go-to agent, you need to be one step ahead of your competitors. Start with these 6 quick tips.




    Register for the Series

    Fill out this form and register for all of our upcoming webinars at once!





    Ready to see a demo?

    See what BoomTown can do for your business.





    FREE: 1-3-5 Goal Setting Template

    Turn dreams of success into celebrations of success. Stay on track with our goal worksheet.


    Seller Lead eBook

    How Top Agents Survive (and Thrive) in a Turning Real Estate Market

    What do you do when the real estate market shifts? When the pendulum swings from buyers to sellers (or vice versa) in your market, make sure you’re ready.



    FREE SCRIPTS

    Want to handle objections like a champion?
    Download our scripts playbook!




    Seller Lead eBook

    FREE DOWNLOAD

    Convert seller leads. Get the best strategies to conquer listings in your market.



    The Real Estate Teams Playbook

    We partnered with REAL Trends to conduct interviews with thousands of real estate professionals and the industry’s top performing teams. This playbook contains all of their best strategies for starting and growing a team as well as the systems that must be in place to ensure long-term success.