In today’s real estate world, the life of an agent is mobile, driven by technology, and very fast-paced. Finding your focus can be tough with all the multi-tasking going on while running your business. So why do many agents still think they have to do it all themselves?
One of the biggest limitations to real estate business growth is the idea of “if you want something done right, you have to do it yourself.” We’re not superhumans. At some point in growing your real estate business, you will need to hire staff to take some of the to-dos off your list.
Spend Your Time Wisely
The more your business grows, the less time you have to actually do everything by yourself. More leads come in, your responsibilities grow, the paperwork piles up, and unfortunately this might mean your follow up (and $$$) may fall through the cracks.
As an agent, your time should be spent on dollar-producing activities. Hiring a virtual assistant (VA) can be a great first move in finding the focus to do just those tasks that directly generate money and grow your pipeline.
A virtual assistant can be hired for single projects, or you can hire a VA for more consistent hours a week or month. They can handle everything from lead follow up, transaction management, scheduling meetings, filtering emails, and assisting with your marketing.
Learn More: How to Build the Real Estate Team of the Future
Benefits of a Virtual Assistant
Some benefits to hiring a virtual assistant versus in-office support staff include:
- Virtual assistants are contractors, not staff. You don’t have to worry about all the HR paperwork and responsibilities of bringing a new staff member on board.
- Virtual assistants work remotely, so you don’t have to worry about them taking up precious office space.
- Virtual assistants can work part-time, per project, or on an as-needed basis. There are many companies that can help pair you with a virtual assistant that fits your specific needs.
Although hiring a virtual assistant has many benefits, you do have to be willing to give up some control. Not unlike implementing a new technology product, starting something new or different can come with some risks.
However, many of our clients say hiring a virtual assistant has been a stress reliever that unchains them from time consuming tasks. Also, delegating jobs that you are not very skilled at yourself can not only make your business run more efficiently, it can save you from wasted time and money in the long run.
What Tasks Should I Assign?
The best tasks to assign virtual assistants are ones where systems have already been put into place. Virtual assistants are great at taking a program you’ve created and then running with it.
While you wouldn’t want your virtual assistant to create your systems and processes from scratch, you can easily plug them into a variety tasks.
- Administrative support. Use VAs to help with your contract-to-close process. They can take care of all that paperwork that eats up an your time.
- Marketing support. Have your VA help with updating your social media outlets or create flyers based off of templates. They can even post your listings to Craigslist to drive additional traffic to your websites.
- Sales support. Some VA services offer highly trained Inside Sales Assistants (ISA). Use an ISA to help convert more leads into closings. For this option it’s best to already have a CRM solution, like BoomTown, in place for the VA to work from.
Where Should I Hire From?
MyOutDesk offers all of the above services, and can specifically train how to use the BoomTown CRM. Rokrbox also specializes in training Inside Sales Agents to call, qualify, and nurture BoomTown leads.
Both companies were started by former BoomTown clients, so they understand the importance of tracking all conversations and actions in your CRM, and train their team to provide the most professional service to leads, and a seamless transaction from their team to yours.
Learn More: Everything You Need to Know About ISAs
Due to growth of online leads, the demand for virtual assistants and ISAs is surging. Delegating out the smaller tasks can free you up to convert more leads, and significantly increase the return on investment of your online marketing efforts and help you close more deals.
If you’re an agent and you find yourself juggling too many tasks without enough time to prospect, consider hiring a virtual assistant to help. Get back to your dollar producing activities!