User shall defend, indemnify, save and hold BoomTown (including the officers, directors, employees, managers, members, owners, contractors, representatives, successors and assigns of BoomTown, LLC) harmless from any and all actions, judgments, damages, demands, liabilities, losses, costs and claims, including reasonable attorney’s fees, whether asserted or threatened (collectively, any “Actions”) that arise from or are related to (i) User’s or its Users’ use of the BoomTown Platform, Website and/or Services; (ii) breach of these Terms by User (iii) any claims of infringement or other claims arising from use of the User Branding, Content or provided domain name; and (iv) any claims arising out of any products or services sold or otherwise distributed by User through the Website or Platform, including any personal or property injury and damage. Boom Town shall have the right to participate in the defense or settlement of any such Action at its own expense and with counsel of its choosing. User may not settle any Action without BoomTown’s consent and Boom Town, by written notice to User, may elect to undertake its own defense and settlement of any Action; provided, however, in such event, User’s defense obligations with respect to that Action (but not with respect to any other Action) will be deemed excused.