Smart Prospecting

Know who to call. Know when to call.

Opportunities That Were Left Behind

“I’m just looking right now.”
“We haven’t found the right house.”
“We’re thinking about selling, but not yet.”

Dozens of leads sound like this, and as time goes, the list only grows. Among those thousands of people sitting in your database, how do you know when to follow up?

You don't have an endless amount of time to call every single person again, just to see if they’re ready -- which is why we’re introducing Smart Prospecting.

Sift Your Database

Tackle the biggest issue first: Transforming your giant database into workable lists. First segment your leads into smaller groups. Then align them with your business priorities.

Leads I haven’t called yet

Chad Ferguson New York, NY 555-121-9654
Megan Lee New York, NY 555-121-9654
Esther Ward New York, NY 555-121-9654

Clients back on site

Elaine Hendricks Chicago, IL 555-121-9654
William Peterson Cleveland, OH 555-121-9654
Hank Rodriguez New York, NY 555-121-9654

Looking downtown

Justin Smith New York, NY 555-121-9654
Carla Andrews Charlotte, NC 555-036-7192
Jennifer Richards New York, NY 555-121-9654

Above $250k

David Butler New York, NY 555-121-9654
Kristen Corbett Alexandria, VA 555-225-3314
Graham Engle Syracuse, NY 555-095-6654

Find Easy Wins

Contacting a lead with a best-fit score of 80, who is searching on your site again, suddenly becomes ten times as likely to respond compared to when they were just looking six months ago. And, within your database of 10,000, you might have a couple dozen leads that fit the criteria.

80

Chad Ferguson Las Vegas, NV 555-686-3030
70

Esther Ward Charleston, SC 555-212-0991
22

Carla Andrews Charlotte, NC 555-036-7192

Work with Real Opportunities

Now, you have a workable list. The chances of those leads converting are higher than cold-calling random people. You have leads who fit your business criteria and are more likely to respond. It’s a win-win.

Chad Ferguson Las Vegas, NV 555-686-3030
- Pre-Approved
- Looking for houses downtown
- Fit Score Above 80
- Avg. house price above $250k
Graham Engle Syracuse, NY 555-095-6654
- Pre-Approved
- Looking for houses downtown
- Fit Score Above 80
- Avg. house price above $250k
Carla Andrews Charlotte, NC 555-036-7192
- Pre-Approved
- Looking for houses downtown
- Fit Score Above 80
- Avg. house price above $250k

Manage the Work with Tools

Now that you have found the right opportunities, it’s time to contact them. But let’s be smart with it. If you want to build a consistent ROI, have the tools do the work.

Automated features such as a dialer integration can eliminate:

Tedious tasks like logging notes in multiple systems
Manually dialing every phone number
Leaving countless voicemails

How many hours a week do you have to prospect?

hour(s)

With a dialer you can call:

____

leads per week

*Avg 85 leads per hour with Mojo Dialer

Working your database presents opportunities that were previously left behind.

Match lead generation efforts with resurfaced business. ROI with BoomTown isn’t a conversation of “Will it work?” Instead, it’s about “How much can we project this quarter?”