The ISA role can skyrocket productivity and help your team generate more leads, schedule more appointments and free up agents to focus on their core business. That is, if you hire the right person for the job and if you have the right onboarding, training, technology, expectations and processes in place. It can be daunting!Continue reading “Downfalls of the Real Estate ISA (And How to Avoid Them)”
Category Archives: Blog
How to Leverage Marketing Automation: The Gift that Keeps on Giving
The best marketing campaign reaches the right people at the right time, with the right information on the right device. But how on earth is it possible to scale this type of service? With an intelligent CRM and automated marketing capabilities. An organized, predictive CRM will sort and segment contacts by intent and relevance, actContinue reading “How to Leverage Marketing Automation: The Gift that Keeps on Giving”
Your Leads Don’t Suck, but your Long-Game Nurture Plan Might
Ah, instant gratification. 2-day free shipping, push a button and your cab arrives, binge-watch your favorite shows whenever you choose. We humans are hardwired to enjoy the quick win and the low hanging fruit. But it doesn’t have to be so difficult to work on your long game. At least as far as your leadContinue reading “Your Leads Don’t Suck, but your Long-Game Nurture Plan Might”
5 Top Web Communities for Generating Real Estate Leads
Real estate agents are always searching for innovative ways to widen their nets and capture more leads. Online forums and web communities offer incredible opportunities to widen your network and generate leads. Online communities give you a platform to establish your authority as the go-to local real estate agent. In this article, we’ll show youContinue reading “5 Top Web Communities for Generating Real Estate Leads”
How to ‘Day Trade Attention’ with your CRM the Gary Vee Way
Attention is an increasingly scarce commodity. People are exposed to something like 5,000 marketing messages every day — up from 2,000 a day three decades ago. The buying and selling of attention — or what Gary Vaynerchuk calls “day trading attention” — can be summarized as how to earn people’s time. So when you’re trying to help your real estate businessContinue reading “How to ‘Day Trade Attention’ with your CRM the Gary Vee Way”
5 Ways BoomTown Websites Convert Real Estate Leads
If you’ve had the same website for the past ten years, you probably don’t know that you have the potential to be converting visitors at a higher rate. These days, it’s not enough to simply have a website. You need to have a good website that people like to use and spend time on. OurContinue reading “5 Ways BoomTown Websites Convert Real Estate Leads”
How to Handle Conflict with Your Real Estate Clients
Can’t we all just get along? Most people get into real estate because they love building relationships. Despite incredible technological innovations, it’s still a belly-to-belly people business. But, when you’re working with people in high-stakes stressful situations like buying or selling a home, emotions can run high and real estate conflicts are bound to occur.Continue reading “How to Handle Conflict with Your Real Estate Clients”
Why Steve Harney Suggests You Connect the Dots
Confidence and security. Despite all the data and reasoning, it’s the emotions that help us settle on a decision. Homebuyers want to feel secure in their purchase. Sellers want to feel confident their agent can take care of business. In today’s video, Steve Harney discusses how to make clients feel confident and secure in theirContinue reading “Why Steve Harney Suggests You Connect the Dots”
How to Break the Limits on Performance
It doesn’t matter if you’re just starting out or have dozens of deals under your belt. Every real estate professional will come to a point in their business where they hit a ceiling they can’t seem to crack. What do you do when you reach this point? How have other successful brokers and team leadersContinue reading “How to Break the Limits on Performance”
Negotiating Skills Every Agent Needs Before Their First Deal
As technology and web portals make housing information more accessible to the public, real estate agents find themselves needing to step up their game in order to provide real value for their clients. Show your clients that being a good real estate agent is more than just finding the right house or creating a listing.Continue reading “Negotiating Skills Every Agent Needs Before Their First Deal”