The solution to generating repeat leads doesn’t begin with what you do to grab the attention of your past clients the second or third or fourth time around. It’s how you treat their attention in the first place. Professional marketing guru Faris Yakob begins his book Paid Attention with the line: “Are you paying attentionContinue reading “#1 Rule in Repeat Real Estate Lead Generation”
Category Archives: Blog
How Introverts Can Run The World of Real Estate Like Beyonce
Society has long told us that real estate, and sales in general, is no place for introverts. As an introvert, you’ve probably heard all your life that you’re too “shy” or “quiet” to be successful in a public or people-facing role. But did you know that one of the world’s greatest superstars is a self-proclaimedContinue reading “How Introverts Can Run The World of Real Estate Like Beyonce”
How Introverted Agents Could Help You Win the Game of Thrones
In a people-driven business, introverts are an unlikely source for potential hires. Many teams and brokerages even use personality tests in the hiring process to vet for qualities more aligned with extroverts. Perhaps introverts won’t be the most effective door-knockers or cold callers, but if you think they’ll have no success in sales you needContinue reading “How Introverted Agents Could Help You Win the Game of Thrones”
Top 10 Ways to Get Seller Leads Other Than Direct Mail
The real estate market is hot right now. So, so, hot right now. But does that mean standards are put aside in favor of marketing with reckless abandon? No. It translates into the exact opposite. When the good times keep rolling you need to maximize your segmented seller lead efforts and crack down on quality effortsContinue reading “Top 10 Ways to Get Seller Leads Other Than Direct Mail”
The Oddest Places to Find Seller Leads
The cliches are real. I’m a homeowner in a hot seller’s market and I have fallen head over heels into an obsessive fixation with my home’s potential value. I’m hungry for comps and staring at neighborhood newsletters. The second I walk the dogs past a for sale sign, I’ve pulled up the listing on myContinue reading “The Oddest Places to Find Seller Leads”
What Zillow Won’t Tell You About The Zestimate
Many real estate agents have major beef with Zillow’s Zestimate tool. And with fair cause. Although Zillow acknowledges that their tool only provides a rough estimate not meant to be taken at face value, most consumers hail the Zestimate as gospel. How do you handle clients who are fixated on a wildly inaccurate value, withoutContinue reading “What Zillow Won’t Tell You About The Zestimate”
The Power of The Real Estate Mastermind
Last week, BoomTown CEO Grier Allen joined BombBomb CEO Conor McCluskey and Keeping Current Matters CEO Bill Harney on the Tom Ferry Show for a special episode discussing The Power of The Mastermind Group. Together, they answered some tough and insightful questions from the Tom Ferry coaching community. See what happens when the best inContinue reading “The Power of The Real Estate Mastermind”
Tech Tools to Generate and Close Seller leads
Low inventories and high prices continue to dominate real estate markets nationwide, and the time is ripe to work your seller lead game. What better way to do it than digitally? The best strategy for your online marketing is to take the proven tactics you’re probably already using to market to your target areas offline,Continue reading “Tech Tools to Generate and Close Seller leads”
How Partnering with Tech Companies is like Hiring the Right Talent
When good business goes bad: A hassle-ridden returns process, a client that vanishes into thin air, contractors that skip the “basics” and then skip town, and coworkers who never do what they say they’re going to do. We’ve all experienced some of these less-than-desireable moments, so how do you avoid this with your own business?Continue reading “How Partnering with Tech Companies is like Hiring the Right Talent”
Is Door Knocking Still Viable for Generating Seller Leads?
Door to door sales is nothing new. You canvass an area, hand out flyers, and do a general meet-and-greet. It’s one of the old-school tactics that gained infamy in the late 90s, but has continued to be a pocket technique some agents love, while others prefer not to endorse. Acquiring listings and generating seller leadsContinue reading “Is Door Knocking Still Viable for Generating Seller Leads?”