The Easy Way to Stand Out from the Competition for Real Estate Success

An immense amount of growth in the real estate industry over the last 5 years has heightened competition in nearly every market. Real Estate success is harder to come by when more and more people are after your clients, your listing opportunities, and your chance to grow a successful business, it’s critical to separate yourselfContinue reading “The Easy Way to Stand Out from the Competition for Real Estate Success”

Elevate Your Content with High-Converting Guides

There’s that pesky word again… “content.” Now before your eyes glaze over with visions of “Top 5” articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects.   You likely already have some content built up inContinue reading “Elevate Your Content with High-Converting Guides”

The Language of Sales: What to Say (and Not Say)

Many times it feels as if “permission” marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospectsContinue reading “The Language of Sales: What to Say (and Not Say)”

How You Can Add Flavor to LPMAMA so Leads Stick with You

Imagine a slice of bread. Served plain, it doesn’t look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they canContinue reading “How You Can Add Flavor to LPMAMA so Leads Stick with You”

Leveraging Insights to Drive Higher Lead Conversions

First things first, a real estate lead isn’t complicated. It’s simply the name and contact information for someone who is potentially a future client. A single email address can be a lead, a phone number, even someone who registers as Mickey Mouse (or something much more offensive).   Regardless of fake names, all leads thatContinue reading “Leveraging Insights to Drive Higher Lead Conversions”

Why the Top Agents Leverage Success Metrics in a Shifting Market

There’s been a lot of buzz lately about the shifting market, and you’ve likely been hearing steps and strategies to help you be prepared for what may come in your local market. Whether it just shifts slightly to a more balanced, normalized market, or there’s a noticeable lull in home sales… the name of theContinue reading “Why the Top Agents Leverage Success Metrics in a Shifting Market”

Top Tips for Dominating Your Local Market This Spring

The stage has been set for a competitive spring season in most markets. In the whirlwind of these busy times, it might start to feel like you’re stuck putting out fires left and right and tending to the squeakiest wheels without focusing on a strategy or engaging a holistic approach to managing your business. Don’tContinue reading “Top Tips for Dominating Your Local Market This Spring”

How to Follow-Up with Leads 450% More Effectively

Do you ever feel like your follow-up process is letting leads slip through the cracks? You’ve spent money generating leads. You’ve watched them register on your website. And then … no response. No engagement.   It’s frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now,Continue reading “How to Follow-Up with Leads 450% More Effectively”

Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019

Even the Polar Vortex couldn’t stop us from getting the most out of Inman Connect New York (#ICNY) this year! We certainly left with a notepad full of tactical tips and expert strategies. Thank you to all of the insightful speakers and to everyone that swung by our booth to chat about BoomTown and theContinue reading “Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019”

What Can Real Estate Agents Do to Improve Engagement with Leads?

Selling real estate is a constant dance. You’ve got to find ways to attract leads, then nurture clients and close the sale…all at the same time. If you get the first part right, the rest of the sales process can go more smoothly. Here are a few tips to help you really engage leads toContinue reading “What Can Real Estate Agents Do to Improve Engagement with Leads?”

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